Category
marketing
The price for success: Bad PR
“Never mind the collapse in confidence in Europe, the Palestinian proposal for United Nations recognition and heightened tensions with neighboring Egypt and longtime ally Turkey. The Israeli economy just keeps growing faster than the rest of the developed world.”
Marty Kaplan: The Naked Nielsens
The TV business is built on advertising. Except for premium cable, the money that networks get for selling audiences’ eyeballs to advertisers is the mother’s milk of the industry. Networks set the price of ads on their shows using demographic information about the age and sex of those shows’ viewers. And the company that pretty much has a monopoly on furnishing those metrics is Nielsen.
A birthday gift
Here we are, Jews in every corner of the world, awash in a frenzy of celebrations for Israel — all because of a birthday. And not just any birthday, mind you, but one that ends in a zero.
Daze of Awe
After two days of talking marketing with Jewish organizations, I\’ve come to appreciate that marketing is not a very Jewish idea.
‘Gary Wexler Is Miserable’
What did Gary Wexler, do? He took out a full-page ad in the local trade publication, Adweek, put a picture of himself in the middle of the ad, and did something rarely seen in the business.\n\nHe spoke the naked truth.\n\nThe boldfaced headline read: \”Gary Wexler Is Miserable.\” The rest of the ad explained why.\n
Dumbing Down Judaism
You can\’t talk about Jewish philanthropy without talking about Jewish priorities. For many years now, a huge priority for the American Jewish community has been to fight assimilation — what is elegantly called \”Jewish continuity.\” It\’s a priority that is rarely challenged. How do you argue against Jewish continuity?
The kreme de la kreme of kosher kooking mix it up
The first-ever national kosher cook-off is intended to demonstrate to consumers the flexibility, speed and convenience of kosher cooking, while showcasing the Manischewitz label.