Every entrepreneur needs to follow someone they admire. Why? To get inspired. To have someone to shadow, mentally. I have several people that I admire. One of them is Seth Godin, marketing genius, writer and entrepreneur. In today’s blog post he asks, “what is your competitive...
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November 21, 2011 | 4:31 pm
October 21, 2011 | 2:05 pm
April 14, 2011 | 12:37 pm
The metrics are wearing no clothes.
How would you react if you found out that the basis of your business model was bogus? That’s the nightmare that the television industry is finally waking up to, and I bet that online media won’t be far behind.
The TV business is built on...
February 10, 2011 | 4:11 pm
For four days in January, Jewish leaders under 40 from the United States, Canada, the United Kingdom, Australia, Holland, South Africa and Israel assembled in London at the Kolenu conference. Representing large city campaigns in their respective countries, they sought to enlighten...
May 15, 2008 | 6:00 pmHere we are, Jews in every corner of the world, awash in a frenzy of celebrations for Israel -- all because of a birthday. And not just any birthday, mind you, but one that ends in a zero.
In a marketing-obsessed world, milestones give us an easy way to promote our brands. For...
October 4, 2007 | 8:00 pmAfter two days of talking marketing with Jewish organizations, I've come to appreciate that marketing is not a very Jewish idea. Think about it. Marketing is all spin and presentation. What did we, the Jews, do at our first great marketing opportunity?
The year was 70 C.E. The center...
August 30, 2007 | 8:00 pmt was one of my favorite ads. At the time, my upstart ad agency was competing with a hot shop called Wexler & Shalek. They had a reputation for always winning creative awards. But one year, for some reason, they struck out. So what did their creative head, Gary Wexler, do? He took...
July 26, 2007 | 8:00 pmYou can't talk about Jewish philanthropy without talking about Jewish priorities. For many years now, a huge priority for the American Jewish community has been to fight assimilation -- what is elegantly called "Jewish continuity." It's a priority that is rarely challenged. How do...
December 28, 2006 | 7:00 pm
November 16, 2006 | 7:00 pm
January 12, 2006 | 7:00 pm
Google got you down?
Looking for that special Jewish link and have to sift through dozens of unrelated Web sites -- or even worse, anti-Semitic ones -- just to find what you're looking for?
It's probably old news to report that there are specialized Jewish search engines -- there...
December 22, 2005 | 7:00 pm
Danna Stern, head of acquisitions at YES, Israel's only television satellite company, was surprised to see that Mark Burnett, reality TV guru and producer of hit shows like "Survivor" and "The Apprentice," had only one framed press clipping in his office: a feature on him that had...
November 3, 2005 | 7:00 pm
In many synagogues across the country today, the $64,000 question is the same: How can we get more people to come more often?
Unlike the old days of quaint ghettos and neighborhoods, Judaism has become a choice. Synagogues today compete against Starbucks and other distractions, as...
September 29, 2005 | 8:01 pm
This Rosh Hashanah I am praying to escape the tyranny of hip. Hip is infiltrating Jewish life like a migrating plume of acrid smoke meandering its way through our collective body and soul.
I know hip well. I know its insidious nature. I have seen its effect and its damage. I was...
February 19, 2004 | 7:00 pm
January 22, 2004 | 7:00 pm
September 4, 2003 | 8:00 pm
Howard J. Klein, an Irvine patent attorney and Jewish Republican activist, was appointed to an advisory panel of the U.S. Patent and Trademark Office in July.
Klein, 53, will serve a three-year term on the panel, created by Congress in 1999. Its function is to...
July 3, 2003 | 8:00 pm
At a cheese plant in Compton, Rabbi Avraham Vogel, a mashgiach (kosher supervisor) from OK supervision, adds a bucket of culture to a 780-gallon bath of hot milk. A table nearby is spread with cheese curd, which a worker cuts and then puts through a cooker stretcher that bathes the...
May 8, 2003 | 8:00 pm
Keepin' it Real Estate
Becker General Contractors' Sandy Becker was happy to be at what is known in the real estate and construction business as a "sunriser" -- an early morning get-together. With a 4-month-old baby at home, Becker has, in recent weeks, been out of the loop...
March 27, 2003 | 7:00 pm
On a typically bustling weekday morning at Elat Market on Pico Boulevard, regular shopper Boris Sinofsky was at the fish counter, ordering several pounds of tilapia. He had seen a pamphlet for Fine Foods From Israel -- a campaign to support Israel through the purchase of its goods --...
March 8, 2001 | 7:00 pm
Edwin Black's new book, "IBM and the Holocaust" (Crown) has generated significant interest. Full-page advertisements in the New York Times and other prestigious newspapers and interviews on the "Today Show" and other prominent television programs have all been part of its marketing...
September 21, 2000 | 8:00 pm
September 21, 2000 | 8:00 pm
June 22, 2000 | 8:00 pm
This past year, Toys R Us was excoriated for proposing and, in some instances, constructing separate "Boys World" and "Girls World" sections. But public outrage quickly forced the 707-store retailer to abandon this gender-based marketing concept, which it euphemistically referred to...
August 19, 1999 | 8:00 pm"Do they all have to be Italian?"
This is the question the network executive asked the creator of "Everybody Loves Raymond" as they were casting Ray Romano's family. A dumb question? If what was going on here was finding the best possible cast for a particular show, then, yeah, it...
June 17, 1999 | 8:00 pmThis Father's Day, I'd like to say a word about masking tape.
My father sold masking tape in about 30 different sizes and textures, as part of his business, selling industrial supplies. Putty colored, silver-grey, clear; half-inch, 1, 2, 3 inch; available by the case and the bundle....
March 12, 1998 | 7:00 pm
It's finally happened. Marketing gurus have gottentheir hands on Shabbat, taking it off dining-room tables and throwingit up onto billboards across the nation -- in the hopes of bringingit back down to more tables.
With dozens of red-and-blue signs around town,radio jingles, and ads...
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