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Jewish Journal

Tag: Marketing

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  • Seth Godin’s Wisdom

    By Samira Asemanfar

    November 21, 2011 | 4:31 pm

    Every entrepreneur needs to follow someone they admire. Why? To get inspired. To have someone to shadow, mentally. I have several people that I admire. One of them is Seth Godin, marketing genius, writer and entrepreneur. In today’s blog post he asks, “what is your competitive...

  • The price for success: Bad PR

    By David Suissa

    October 21, 2011 | 2:05 pm

    “Never mind the collapse in confidence in Europe, the Palestinian proposal for United Nations recognition and heightened tensions with neighboring Egypt and longtime ally Turkey. The Israeli economy just keeps growing faster than the rest of the developed world.”

    Those were the...

  • The Naked Nielsens

    By Marty Kaplan

    April 14, 2011 | 12:37 pm

    The metrics are wearing no clothes.

    How would you react if you found out that the basis of your business model was bogus?  That’s the nightmare that the television industry is finally waking up to, and I bet that online media won’t be far behind.

    The TV business is built on...

  • Engaging Jews means more than better marketing

    February 10, 2011 | 4:11 pm

    For four days in January, Jewish leaders under 40 from the United States, Canada, the United Kingdom, Australia, Holland, South Africa and Israel assembled in London at the Kolenu conference. Representing large city campaigns in their respective countries, they sought to enlighten...

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  • A birthday gift

    By David Suissa

    May 15, 2008 | 6:00 pm

    Here we are, Jews in every corner of the world, awash in a frenzy of celebrations for Israel -- all because of a birthday. And not just any birthday, mind you, but one that ends in a zero.

    In a marketing-obsessed world, milestones give us an easy way to promote our brands. For...

  • Daze of Awe

    By David Suissa

    October 4, 2007 | 8:00 pm

    After two days of talking marketing with Jewish organizations, I've come to appreciate that marketing is not a very Jewish idea. Think about it. Marketing is all spin and presentation. What did we, the Jews, do at our first great marketing opportunity?

    The year was 70 C.E. The center...

  • ‘Gary Wexler Is Miserable’

    By David Suissa

    August 30, 2007 | 8:00 pm

    t was one of my favorite ads. At the time, my upstart ad agency was competing with a hot shop called Wexler & Shalek. They had a reputation for always winning creative awards. But one year, for some reason, they struck out. So what did their creative head, Gary Wexler, do? He took...
  • Dumbing Down Judaism

    By David Suissa

    July 26, 2007 | 8:00 pm

    You can't talk about Jewish philanthropy without talking about Jewish priorities. For many years now, a huge priority for the American Jewish community has been to fight assimilation -- what is elegantly called "Jewish continuity." It's a priority that is rarely challenged. How do...
  • The kreme de la kreme of kosher kooking mix it up

    By Lisa Armony

    December 28, 2006 | 7:00 pm

    When Michaela Rosenthal threw some leftover gefilte fish into her potato knish recipe, she never imagined it might be worth $20,000.

    "I didn't want to waste the one piece I had left," said the Woodland Hills housewife and mother of two grown children.

    It turned out to be a good...

  • Billboard mystery ends with interfaith twist

    By Adam Wills

    November 16, 2006 | 7:00 pm

    The mysterious billboards went up across the Los Angeles area just after the High Holidays. Each used a variation on the same theme, juxtaposing illustrations: Latkes or fries? Bagels and lox or sushi? Yarmulke or cap?

    They carried no other information, and from the beginning it had...

  • The Tangled Web

    By Amy Klein

    January 12, 2006 | 7:00 pm

    Google got you down?

    Looking for that special Jewish link and have to sift through dozens of unrelated Web sites -- or even worse, anti-Semitic ones -- just to find what you're looking for?

    It's probably old news to report that there are specialized Jewish search engines -- there...

  • U.S. Studios Court Israeli Programmers

    By  Orit Arfa

    December 22, 2005 | 7:00 pm

    Danna Stern, head of acquisitions at YES, Israel's only television satellite company, was surprised to see that Mark Burnett, reality TV guru and producer of hit shows like "Survivor" and "The Apprentice," had only one framed press clipping in his office: a feature on him that had...

  • A Surprise Might Attract More To Shuls

    By David Suissa

    November 3, 2005 | 7:00 pm

    In many synagogues across the country today, the $64,000 question is the same: How can we get more people to come more often?

    Unlike the old days of quaint ghettos and neighborhoods, Judaism has become a choice. Synagogues today compete against Starbucks and other distractions, as...

  • Face It:  Judaism Is Not Hip

    By Gary Wexler

    September 29, 2005 | 8:01 pm

    This Rosh Hashanah I am praying to escape the tyranny of hip. Hip is infiltrating Jewish life like a migrating plume of acrid smoke meandering its way through our collective body and soul.

    I know hip well. I know its insidious nature. I have seen its effect and its damage. I was...

  • The Passion of Mel Gibson

    By Ivor Davis

    February 19, 2004 | 7:00 pm

    After watching Mel Gibson's two-hour-and-six-minute "The Passion of the Christ" at the Fox Studio's 200-seat Zanuck Theater, with barely a dozen carefully invited others in the audience, I came away with great admiration for Gibson.

    Not for the film, I can assure you.

    For while it...

  • Q & A With Jewtopia Creators Bryan Fogel and Sam Wolfson

    By Amy Klein

    January 22, 2004 | 7:00 pm

    "Are you interested in a 29-year-old Jewish girl?"

    I'm standing in the foyer of the Coast Playhouse in West Hollywood talking to Bryan Fogel, the co-writer/co-producer/co-star of "Jewtopia" -- a play that parodies dating, JDating, interdating, rabbis, Passover seders, Purim, Chanukah...

  • The Circuit

    By Andrea Adelson

    September 4, 2003 | 8:00 pm

    Patent Appointee

    Howard J. Klein, an Irvine patent attorney and Jewish Republican activist, was appointed to an advisory panel of the U.S. Patent and Trademark Office in July.

    Klein, 53, will serve a three-year term on the panel, created by Congress in 1999. Its function is to...

  • Slicing the Kosher Cheese Market

    By Gaby Wenig

    July 3, 2003 | 8:00 pm

    At a cheese plant in Compton, Rabbi Avraham Vogel, a mashgiach (kosher supervisor) from OK supervision, adds a bucket of culture to a 780-gallon bath of hot milk. A table nearby is spread with cheese curd, which a worker cuts and then puts through a cooker stretcher that bathes the...

  • The Circuit

    By Michael Aushenker

    May 8, 2003 | 8:00 pm

    Keepin' it Real Estate

    Becker General Contractors' Sandy Becker was happy to be at what is known in the real estate and construction business as a "sunriser" -- an early morning get-together. With a 4-month-old baby at home, Becker has, in recent weeks, been out of the loop...

  • Made in Israel

    By Michael Aushenker

    March 27, 2003 | 7:00 pm

    On a typically bustling weekday morning at Elat Market on Pico Boulevard, regular shopper Boris Sinofsky was at the fish counter, ordering several pounds of tilapia. He had seen a pamphlet for Fine Foods From Israel -- a campaign to support Israel through the purchase of its goods --...

  • An Enabler of Genocide

    By Michael Berenbaum

    March 8, 2001 | 7:00 pm

    Edwin Black's new book, "IBM and the Holocaust" (Crown) has generated significant interest. Full-page advertisements in the New York Times and other prestigious newspapers and interviews on the "Today Show" and other prominent television programs have all been part of its marketing...

  • Challenging Content

    By Judy Gruen

    September 21, 2000 | 8:00 pm

    Hollywood may be taking a drubbing lately for its content and marketing practices, but if you ask Mark Honig, the industry has no one to blame but itself.

    Honig, the executive director of the Los Angeles-based Parents Television Council (PTC), a national watchdog group, says,...

  • Hollywood Jews and the FTC Report

    By David Evanier

    September 21, 2000 | 8:00 pm

    Leading Jewish Hollywood executives and directors responded with a sense of shame this week to the Federal Trade Commission's (FTC) report criticizing the marketing of media violence to minors. Reached by phone, they spoke with The Jewish Journal about how they struggled to reconcile...

  • Raising Boys

    By Jane Ulman

    June 22, 2000 | 8:00 pm

    This past year, Toys R Us was excoriated for proposing and, in some instances, constructing separate "Boys World" and "Girls World" sections. But public outrage quickly forced the 707-store retailer to abandon this gender-based marketing concept, which it euphemistically referred to...

  • It’s Just Business

    By Ellen Sandler

    August 19, 1999 | 8:00 pm

    "Do they all have to be Italian?"

    This is the question the network executive asked the creator of "Everybody Loves Raymond" as they were casting Ray Romano's family. A dumb question? If what was going on here was finding the best possible cast for a particular show, then, yeah, it...

  • Sealing the Breach

    By Marlene Adler Marks

    June 17, 1999 | 8:00 pm

    This Father's Day, I'd like to say a word about masking tape.

    My father sold masking tape in about 30 different sizes and textures, as part of his business, selling industrial supplies. Putty colored, silver-grey, clear; half-inch, 1, 2, 3 inch; available by the case and the bundle....

  • Shabbat Across Los Angeles

    By Julie G Fax

    March 12, 1998 | 7:00 pm

    It's finally happened. Marketing gurus have gottentheir hands on Shabbat, taking it off dining-room tables and throwingit up onto billboards across the nation -- in the hopes of bringingit back down to more tables.

    With dozens of red-and-blue signs around town,radio jingles, and ads...