What did Gary Wexler, do? He took out a full-page ad in the local trade publication, Adweek, put a picture of himself in the middle of the ad, and did something rarely seen in the business.
He spoke the naked truth.
The boldfaced headline read: "Gary Wexler Is Miserable." The rest of the ad explained why.
Could it be that Israelis just need to kvetch about whoever's in the headlines?