When I heard that the Jewish Image Awards were going to be held at the Beverly Hills Hotel, all I could think about was that scene in the movie "Troop Beverly Hills," when Shelley Long's character, Phyllis Nefler, took her Wilderness Girls to one of the bungalow suites after a storm drenched their campsite.
There was no red carpet or Hollywood glitz, but the first Jewish Image Awards, honoring outstanding work reflecting Jewish heritage in film and television, proved a lot shorter and funnier than the more celebrated Oscar ceremonies.
Veteran director Arthur Hiller ("Love Story," "Plaza Suite," "The Man in the Glass Booth") received the Tisch Lifetime Achievement Award. It was presented by the multitalented Carl Reiner, who spent most of the introduction pointing out why Hiller didn't deserve the award.
Jewish characters were scarce and stereotyped on television, Howard Bragman, a Hollywood public relations executive, decided last year.
So, Bragman used his entertainment contacts to create the first Jewish Image Awards, to be presented by the National Foundation for Jewish Culture's Los Angeles Entertainment Industry Council on Sept. 12 at the Beverly Hilton Hotel.