‘Flicks’ for Generation Y
Kenny Schnurr and Micah Smith are concerned about Jewish education. \”One of the problems is that students are not interested [in what\’s being taught],\” Schnurr said. \”The students are used to this very engaging visual language [of the media], and the teachers don\’t have anything to compete with that.\”
So Smith and Schnurr, both filmmakers in their 20s, teamed up to create J-Flicks, a series of educational \”trigger\” films that repackage esoteric Jewish concepts in a slick neo-MTV style garb for a media savvy audience.