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Jewish Journal

Tag: Israel Pr

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  • Six Steps to Better Israel PR

    By Rob Eshman

    June 15, 2010 | 5:30 pm

    In 1943, Ben Hecht, the greatest screenwriter who ever lived, grew frustrated with what he accurately predicted would be the unstopped slaughter of his fellow Jews in Europe. Drawing on his two most powerful weapons — words and Hollywood friends — he wrote a theatrical spectacle...

  • Bibi Should Have Gone to Washington

    By David Suissa

    May 31, 2010 | 2:34 pm

    It’s indicative of Israel’s PR acumen—or lack thereof—that when a crisis strikes, the reflex of the leadership is to head for the bunker. The Flotilla fiasco will go down as one of Israel’s biggest PR disasters. This was no Israeli commando raid in response to years of...