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Choicest of the choice

Much has changed in the book business since the Los Angeles Times launched its Festival of Books 17 years ago, but the FOB — as it is fondly known — remains the premier event of the literary calendar for the more than 100,000 readers and writers who never miss it.

Once a sign, now an icon

“Icon” is a much-used word — and I am as guilty as anyone else of overusing it — but when it comes to the Hollywood sign, no other word will do. In fact, Leo Braudy’s fascinating new book, “The Hollywood Sign: Fantasy and Reality of an American Icon” (Yale University Press, $24), is published as part of the “Icons of America” series, which includes artifacts ranging from the Liberty Bell to the hamburger to “Gone With the Wind.”

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