Jewish Journal

Tag: Generation X

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  • Selling Judaism: Let’s Make It Harder

    By Rafael Guber

    January 26, 2006 | 7:00 pm

    When it comes to marketing Judaism, especially to young adults, it is hard to imagine a program, innovation and --dare I say it -- gimmick that has not been tried. I would like to suggest one.

    Let's make Judaism harder.

    Really, I am serious.

    This has nothing to do with theology and...