Jewish Journal

Tag: Frances Zelazny

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  • From boycott to ‘buycott’

    November 17, 2011 | 11:27 am

    In the latest effort to counter continuing efforts to delegitimize Israel on the world stage, a Buy Israel Week campaign will be held nationwide Nov. 28 through Dec. 4.

    Frances Zelazny, a New York marketer who came up with the idea, said Buy Israel Week is an integrated online and...