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The Circuit

Long time L.A. drycleaner Barry Gershenson was named one of four national spokespersons for the FabriCare Foundation. Gershenson, a third-generation dry cleaning veteran has more than 40 years experience as owner of Sterling Fine Cleaning in Los Angeles. As a spokesperson for the FabriCare Foundation, Gershenson's role will be to educate consumers on the definition of a "professional" drycleaner, as well as the overall benefits of dry cleaning.