Rabbi Edward Feinstein wants to make something clear: It's not about the anecdotes or the jokes or the witty stories. "The art of giving a sermon is not to say something clever. The art of giving a sermon is to say something important. It's not about entertaining," says Feinstein, rabbi at Valley Beth Shalom in Encino. "I want to say something that will change the way people think and act and what they value, and bring people closer to the source of the meaning of life."