Tnuva, Israel's largest dairy products manufacturer, agreed to lower cottage cheese prices by about 20 percent following a nationwide boycott. The company announced Wednesday that it would lower the recommended price of a 9-ounce tub of cottage cheese by about from $2.17 to $1.70.
For Israelis, cottage cheese is no mere dairy product. Whipped to exceptional creamy and airy perfection, it is a coveted staple of tables across the country. Israelis spend $440 million per year on cottage cheese.
“Cottage cheese, a basic good whose price has reached nearly eight shekels. Don’t buy it this month!” As a revolutionary slogan, it’s unlikely to live in the annals of history alongside “Liberty, Equality, Fraternity” or “Workers of the World Unite.” But in Israel it has inspired a grassroots rebellion that spread within days from a Facebook page to the Knesset, where Prime Minster Binyamin Netanyahu had a container placed in front of him in protest over prices.
More than 32,000 Israelis have said they will boycott cottage cheese next month over its soaring cost. The Israelis joined a Facebook group calling for a consumer boycott of cottage cheese, which accounts for some 28 percent of all cheese sales in Israel, throughout July.