Kenny Schnurr and Micah Smith are concerned about Jewish education. "One of the problems is that students are not interested [in what's being taught]," Schnurr said. "The students are used to this very engaging visual language [of the media], and the teachers don't have anything to compete with that."
So Smith and Schnurr, both filmmakers in their 20s, teamed up to create J-Flicks, a series of educational "trigger" films that repackage esoteric Jewish concepts in a slick neo-MTV style garb for a media savvy audience.
For the past couple of years, Rabbi Shimon Kashani has been concerned about Jewish education. While he saw several day schools in Los Angeles, he was worried that some students whose families couldn't afford the fees were opting for public schools, and therefore had limited options for Jewish education.