Watch: Scarlett Johansson’s SodaStream Super Bowl ad
Scarlett Johansson’s decision to act as spokesperson for the Israeli firm SodaStream has been controversial from the get-go.
Scarlett Johansson’s decision to act as spokesperson for the Israeli firm SodaStream has been controversial from the get-go.
It contains pure cane sugar, is chametz-free, may taste better than the year-round beverage — and is effectively off-limits in the state of California.
That Passover Coke tastes better than the year-round version is so often heard in Jewish circles that the Journal decided to hold a “Passover Coca-Cola Taste Test” on March 18.
For 15 years, Egyptian-Jewish businessman Refael Bigio has been battling a goliath corporate adversary, The Coca-Cola Company. Bigio charges that Coke has been profiting from his family’s stolen property just outside Cairo. The Bigio family’s property was expropriated by Egyptian President Gamel Abdel Nasser in the mid-1960s during one of Egypt’s anti-Jewish purges. Over the course of a decade and a half, the Coca-Cola Company has steadfastly refused to bargain in good faith or to negotiate any fair compensation for the expropriated property, according to Bigio’s lawyers. In the company’s defense, Coke’s attorneys have defended Egypt’s anti-Jewish seizures and even those of Hitler’s Germany as confiscations that “did not violate international law.”
Kosher for Passover Coca-Cola has been barred from California.