Catholic publishing companies are putting out companion guides. And the Jewish community is ... well, no one knows quite what to think. That's because the film in question isn't Mel Gibson's "The Passion." It's "The Chronicles of Narnia: the Lion, the Witch and the Wardrobe," the special-effects laden adaptation of British author C.S. Lewis' classic 1950 children's book.
It's got to be one of the toughest marketing problems of all time: selling Orthodox Judaism. You gotta hand it to Chabad. They're making amazing progress, especially when you think about what an unmarketable name they have to deal with: Orthodox Judaism.
"What the graphic novel has done is make it clear we're dealing with an art form," said Maggie Thompson, editor of Comics Buyer's Guide.