Just a couple of years ago, the Israeli entrepreneurs behind the traffic-fighting smartphone app Waze were knocking down the door of every news outlet in Los Angeles. They were seeking publicity to help forge their way into the iPhones and Androids of L.A. drivers by promising some reprieve from “Carmageddon” weekend on the 405 freeway.
Due to road closures during the demolition of the Mulholland Bridge on “Carmageddon” weekend, the two major arts institutions located closest to the bridge — the Getty Center and the Skirball Cultural Center, both in the Sepulveda Pass — will be closed on Saturday, July 16, and Sunday, July 17.
While thousands of Angelenos are dreading Carmageddon — the closure of the 405 Freeway for 53 hours — Noam Bardin is looking forward to the challenge. As the CEO of Waze, a community-driven, free GPS application for smartphones, the Israeli-American entrepreneur is the commander-in-car of what his company calls the “Carmageddon Resistance” against the predicted Los Angeles traffic jam of epic proportions.
Thousands of commuters race past the Mulholland Bridge at great speeds every day. Silent and waiting for its execution date in mid-July, the bridge is rarely appreciated or remembered.