Quantcast

Search our Archives!


Advertisement

Jewish Journal Tags

Tag: Brand Israel Campaign

View the most popular tags overall?

Livini to GA: We must tell Israel’s story through a human lens

One of Israeli Foreign Minister Tzipi Livni top priorities is to close the gap between Israel's militant image abroad and the reality of a vibrant, multi-faceted nation. In her address Sunday afternoon to the opening session of General Assembly (GA) of the United Jewish Communities (UJC) in Los Angeles, Livni pledged "to invest a lot of time and money" in a Brand Israel campaign to project the country through a human lens.