Jewish Journal

Tag: Bmi

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  • Knesset passes law banning underweight models

    March 20, 2012 | 10:29 am

    Israel’s Knesset approved a new law that would ban the use of underweight models in advertising.

    The law passed Monday night also requires that any ad digitally altered to make a model look thinner must say so in the advertisement.

    Kadima Party lawmaker Rachel Adatto, a doctor who...