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Tag: Bernard Weinraub

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  • From Ordinary Faces, Extraordinary Ads

    By Bernard Weinraub

    February 28, 2002 | 7:00 pm

    Howard Zieff still remembers how he found the people to photograph in 1967 for his most famous advertisement, which had the tag line, "You don't have to be Jewish to love Levy's."

    "We wanted normal-looking people, not blond, perfectly proportioned models," Zieff recalled. The...