It's hard enough being single, but listening to those Valentine's Day gift-buying countdowns feels a lot like being Jewish and unable to participate in Christmas. So what if there are just five shopping days left before Feb. 14? It's like St. Valentine took over St. Nick's body, and now the whole coupled country is in another mall-bound tizzy. Maybe it's sour grapes, but I don't get all the hoopla.
Does the grand romantic gesture really pay off?