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Tag: Behavioral Economist

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  • Books: Why choosing rationally might not be so easy

    By Sandee Brawarsky

    March 13, 2008 | 6:00 pm

    "Predictably Irrational: The Hidden Forces That Shape Our Decisions" by Dan Ariely (HarperCollins, $25.95).

    Dan Ariely is an MIT professor who served beer in a brewery and dressed in a waiter's outfit as part of his research into decision making. A leading behavioral economist,...

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