The boycott, divestment, and sanctions (BDS) campaign against the state of Israel is nothing new. Prejudice, isolation and punishment of Jews, an earlier form of BDS has recurred over the past 2,000 years. In Europe and the Middle East, Jewish people were isolated, demonized, and then persecuted and murdered in pogroms, Inquisitions, and wars. In 1930s Europe, Jews faced economic, cultural, and social boycotts that paved the way for the Holocaust. Since the 1940s, Arab states have imposed strict boycotts of Israel. The players may be different, but they all follow the same playbook: the sinister one-two punch. The first punch unleashes lies and distortions to foment hatred. The second punch demands draconian punishments, such as BDS.