A year and a half ago, Woodland Hills resident Steve Handelman believed he had a novel idea: merchandise bearing the slogan "Got Peace?" Before long, the writer got his wife, Trudy Handelman, a medical dental consultant; and his children, Alexandra, 13, and Gabriel, 9, on board. He produced baseball caps, T-shirts, even a plush Holstein cow riffing off of the slogan.
In six weeks, Irvine's University Synagogue this summer raised $60,000, enough to purchase an ambulance for the American
Red Magen David of Israel (ARMDI), the equivalent of America's Red Cross.