Mr. Big Sloan lived for bigness. Slender and natty, attired in the latest collars and ties, Sloan commonly wore spats, even to the White House."Deliberately to stop growing is to suffocate," Sloan wrote in his 1964 autobiography about his years at GM. "We do things in a big way in the United States. I have always believed in planning big, and I have always discovered after the fact that, if anything, we didn't plan big enough. I put no ceiling on progress." For Sloan, motorizing the fascist regime that was expected to wage a bloody war in Europe was the next big thing and a spigot of limitless profits for GM.