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The traditional approach to Jewish outreach — especially on college campuses — is to make it as easy as possible for Jews to get involved: free classes, free admission, no obligations, no memberships.
I don’t often write about the same subject in consecutive weeks, but because my “Birthright Shabbat” column last week elicited an unusual amount of feedback, I thought I’d share some of it with you, as well as build on the idea.
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