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Tag: Advertising

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  • ‘Mad Men’s’ Jewish factor

    April 10, 2013 | 6:56 am

    Advertising, it’s fair to say, is in Ben Feldman’s blood.

    Yes, he technically plays a fictional advertiser, the Jewish copywriter in AMC’s award-winning drama “Mad Men.” But Feldman says it was his excellent marketing skills that landed him the role.

    “The casting loved that I...

  • Knesset passes law banning underweight models

    March 20, 2012 | 10:29 am

    Israel’s Knesset approved a new law that would ban the use of underweight models in advertising.

    The law passed Monday night also requires that any ad digitally altered to make a model look thinner must say so in the advertisement.

    Kadima Party lawmaker Rachel Adatto, a doctor who...

  • Opinion: Warning -- Political ads make you stupid

    By Marty Kaplan

    November 28, 2011 | 10:39 am

    This is the disclaimer that Britain’s Public Interest Research Centre recently proposed for inclusion on billboards:

    “This advertisement may influence you in ways of which you are not consciously aware.  Buying consumer goods is unlikely to improve your wellbeing, and borrowing...

  • Don’t be fooled!

    November 2, 2011 | 4:03 pm

    Evangelical missionary David Herzog stooped to a new low deceiving the Jewish community with ads which intentionally avoided any mention of their Christian evangelical agenda.

    The half-page ads ran for several weeks in the Los Angeles Jewish Journal. They promoted a Beverly Hills...

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  • The Naked Nielsens

    By Marty Kaplan

    April 14, 2011 | 12:37 pm

    The metrics are wearing no clothes.

    How would you react if you found out that the basis of your business model was bogus?  That’s the nightmare that the television industry is finally waking up to, and I bet that online media won’t be far behind.

    The TV business is built on...

  • Meshugene Men - It’s How Mad Men Does Purim

    By Jay Firestone

    March 3, 2009 | 5:28 pm

    Advertising genius and mystery man, Dan Draperberg unravels the secrets of making mayonnaise the next herring or chopped liver to the Jewish world. I’ll admit, I’ve only seen Mad Men a few times, but if it’s anything like selling condiments to Jews, I’m in.

    A promo for Purim show,...

  • Sandler, Stewart, “Mad Men” creator make Forward 50

    By Danielle Berrin

    November 18, 2008 | 5:57 am

    The “Forward 50,” a list of prominent Jewish Americans compiled by the New York Jewish weekly has featured a whopping three Jews from the film and television industries. If this is the best they could do for their 2008 culture and media set, I’d like to know what other areas are...

  • Obama campaign halts debates with RJC

    By Brad A. Greenberg

    October 15, 2008 | 11:50 pm

    Barack Obama’s campaign has decided advisers and representatives of the Democratic nominee for president will no longer debate officials from the Republican Jewish Coalition (RJC).

    This prohibition led Wednesday to the canceling of a debate scheduled for Sunday at Valley Cities...

  • Let the games begin: GOP plays ‘Iran card’ against Democrats Obama and Biden

    By Ron Kampeas

    August 25, 2008 | 5:14 pm

    DENVER (JTA)—A year ago, the push for a congressional amendment that urged the declaration of the Iranian Revolutionary Guards Corps as a terrorist group was signature legislation for much of the pro-Israel lobby. Only two dozen U.S. senators out of 100 opposed it.

    Two of those...

  • I’m still thinking about the race card

    By Raphael J. Sonenshein

    July 31, 2008 | 6:05 pm

    Well, about as predictably as the sun rises in the morning, Part II of the McCain camp's race card strategy kicked in this morning.

    In response to their latest ad, Obama made an oblique statement about how McCain wants people to be afraid of Obama because he's not like those other...
  • A birthday gift

    By David Suissa

    May 15, 2008 | 6:00 pm

    Here we are, Jews in every corner of the world, awash in a frenzy of celebrations for Israel -- all because of a birthday. And not just any birthday, mind you, but one that ends in a zero.

    In a marketing-obsessed world, milestones give us an easy way to promote our brands. For...

  • Kosher water makes a splash in the market

    By Jay Firestone

    May 8, 2008 | 6:00 pm

    Whether you're drinking filtered, spring or mineral water, purity has long been considered a desired element in bottled water. But when it comes to purity, only one word can truly capture it all -- kosher.

    And with a certification from the Orthodox Union, Mizmor Kosher Water is...

  • Is Don Draper Jewish?

    By Rob Eshman

    October 11, 2007 | 8:00 pm

    When they say Jews control Hollywood, I always think to myself: Thank God.

    What if Hollywood were founded by the same people who brought you Detroit or, say, agribusiness? Would our movies and television shows be so much better?

    Understanding the people who shape America's culture...

  • VIDEO: Israel tries to sex up its image

    September 18, 2007 | 4:43 pm

    Britains’ Sky News reports from Tel Aviv on an Israeli advertising campaign to sex up its image.

  • ‘Gary Wexler Is Miserable’

    By David Suissa

    August 30, 2007 | 8:00 pm

    t was one of my favorite ads. At the time, my upstart ad agency was competing with a hot shop called Wexler & Shalek. They had a reputation for always winning creative awards. But one year, for some reason, they struck out. So what did their creative head, Gary Wexler, do? He took...
  • Billboard mystery ends with interfaith twist

    By Adam Wills

    November 16, 2006 | 7:00 pm

    The mysterious billboards went up across the Los Angeles area just after the High Holidays. Each used a variation on the same theme, juxtaposing illustrations: Latkes or fries? Bagels and lox or sushi? Yarmulke or cap?

    They carried no other information, and from the beginning it had...

  • A Surprise Might Attract More To Shuls

    By David Suissa

    November 3, 2005 | 7:00 pm

    In many synagogues across the country today, the $64,000 question is the same: How can we get more people to come more often?

    Unlike the old days of quaint ghettos and neighborhoods, Judaism has become a choice. Synagogues today compete against Starbucks and other distractions, as...

  • Frum Frenzy

    By Anna Schneider-Mayerson

    August 12, 2004 | 8:00 pm

    Visitors trolling for casual sex on Craigslist.org last week were left scratching their heads over an unfamiliar reference that has surfaced in a flurry of recent postings.

    "I keep seeing this term 'Frum.' Can somebody please clue me into what the hell that is?" wrote Jeff, a...

  • Vanity Body Plates

    By Lori Gottlieb

    March 25, 2004 | 7:00 pm

    A few weeks ago, I was shopping at the Beverly Center when a girl who was maybe 12 years old held up a garment and yelled across the store, "Hey, Mom, what about this?"

    "This" was a skimpy red T-shirt with the words "porn star" emblazoned across the chest. I was shocked by the...

  • Fill ‘Er Up With Guilt

    By Gaby Wenig

    December 26, 2002 | 7:00 pm

    What do you think you're doing when you pump gallons of gas into your SUV?If you think that you are simply doing a necessary weekly chore of no great consequence, then Laurie David, a trustee of the Natural Resources Defense Council and wife of comedian Larry David, wants you to...

  • From Ordinary Faces, Extraordinary Ads

    By Bernard Weinraub

    February 28, 2002 | 7:00 pm

    Howard Zieff still remembers how he found the people to photograph in 1967 for his most famous advertisement, which had the tag line, "You don't have to be Jewish to love Levy's."

    "We wanted normal-looking people, not blond, perfectly proportioned models," Zieff recalled. The...

  • Remembering Not to Forget

    By Daniel Bouskila

    March 1, 2001 | 7:00 pm

    There are two different ways of reminding us that Purim is around the corner. One is the PR method, involving newspaper ads, thousands of fliers and large street banners, usually advertising the upcoming Purim carnivals. The other involves no media or marketing but has existed for...

  • The Power of Advertising

    By Larry Derfner

    October 7, 1999 | 8:00 pm

    About 1,000 people crammed into Jerusalem's Kol Haneshama Reform synagogue for Yom Kippur services, while another 500 or so listened in the courtyard outside.

    "My own father couldn't get in," said Rabbi David Ariel-Joel, assistant director of Israel's Reform movement. "Neither could...

  • Invisible People

    October 7, 1999 | 8:00 pm

    This past summer I saw an old friend of mine in New York, a woman I had met shortly after arriving in the city years ago. On several occasions Nancy and I had worked together. Our conversation was warm, affectionate, biographical. Catching up on one another, as it were, and then onto...
  • The Young Leaders

    By David Margolis

    December 10, 1998 | 7:00 pm

    Israel is on its way to becoming a back-burner issue in much of the American Jewish community. Studies show that the younger the Jew, the less connection he or she feels to what is, let's try to remember, the Jewish homeland. The Jewish Federation of Greater Los Angeles, which used...
  • Learning ‘Romance’ Language

    By Stephen A. Simon

    July 16, 1998 | 8:00 pm

    Learning 'Romance' Language

    Berlitz won't help. You can't listen to tapes in the car. And the Foreign Service programs ignore it completely.

    It's a "romance" language, but the subjunctive is the least of your problems.

    ...

  • Shabbat Across Los Angeles

    By Julie G Fax

    March 12, 1998 | 7:00 pm

    It's finally happened. Marketing gurus have gottentheir hands on Shabbat, taking it off dining-room tables and throwingit up onto billboards across the nation -- in the hopes of bringingit back down to more tables.

    With dozens of red-and-blue signs around town,radio jingles, and ads...

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