Advertising, it’s fair to say, is in Ben Feldman’s blood.
Israel's Knesset approved a new law that would ban the use of underweight models in advertising.
This is the disclaimer that Britain’s Public Interest Research Centre recently proposed for inclusion on billboards:
Evangelical missionary David Herzog stooped to a new low deceiving the Jewish community with ads which intentionally avoided any mention of their Christian evangelical agenda.
The TV business is built on advertising. Except for premium cable, the money that networks get for selling audiences’ eyeballs to advertisers is the mother’s milk of the industry. Networks set the price of ads on their shows using demographic information about the age and sex of those shows’ viewers. And the company that pretty much has a monopoly on furnishing those metrics is Nielsen.
Barack Obama's campaign has decided advisers and representatives of the Democratic nominee for president will no longer debate officials from the Republican Jewish Coalition (RJC).
Republicans are hoping to score points on Barack Obama and Joe Biden's opposition to specific Iran-related measures. But in a bit of political jujitsu, Democrats are painting their candidates as tougher -- and smarter -- on Iran.
Here we are, Jews in every corner of the world, awash in a frenzy of celebrations for Israel -- all because of a birthday. And not just any birthday, mind you, but one that ends in a zero.
Whether you're drinking filtered, spring or mineral water, purity has long been considered a desired element in bottled water. But when it comes to purity, only one word can truly capture it all -- kosher.
Those of us who self-righteously claim we never watch TV always have to list the one or two or 20 shows we make an exception for, and the newest show on my list is "Mad Men."
Britains' Sky News reports from Tel Aviv on an Israeli advertising campaign to sex up its image.
What did Gary Wexler, do? He took out a full-page ad in the local trade publication, Adweek, put a picture of himself in the middle of the ad, and did something rarely seen in the business.
He spoke the naked truth.
The boldfaced headline read: "Gary Wexler Is Miserable." The rest of the ad explained why.
The mysterious billboards went up across the Los Angeles area just after the High Holidays. Each used a variation on the same theme, juxtaposing illustrations: Latkes or fries? Bagels and lox or sushi? Yarmulke or cap?
If there's one thing in marketing that piques interest, it's the element of surprise. For synagogues, however, this is easier said than done, because so much of a prayer service is based on repetition. And repetition itself has an emotional benefit: It makes us feel safe and comfortable.
Of course, it was only a matter of time before a class of frum frauds emerged on Craigslist. But if the missives from Orthodox neighborhoods are to be believed, where there are frum, there is desire.
I asked a young woman in a T-shirt that read, "Psycho Bitch" why she'd want to wear that.
"It's empowering!" she replied, in a tone that left the "I mean, like, duh" hanging in the air.
On Dec. 19 at a forum on energy independence hosted by the American Jewish Congress, Laurie David revealed a new anti-oil television advertising campaign designed to make the suburban soccer-mom set shudder with shame every time they pull into a gas station.
Howard Zieff still remembers how he found the people to photograph in 1967 for his most famous advertisement, which had the tag line, "You don't have to be Jewish to love Levy's."
There are two different ways of reminding us that Purim is around the corner. One is the PR method, involving newspaper ads, thousands of fliers and large street banners, usually advertising the upcoming Purim carnivals. The other involves no media or marketing but has existed for more than 2000 years. It's called Shabbat Zachor (the Sabbath of Remembering).
About 1,000 people crammed into Jerusalem's Kol Haneshama Reform synagogue for Yom Kippur services, while another 500 or so listened in the courtyard outside.
This past summer I saw an old friend of mine in New York, a woman I had met shortly after arriving in the city years ago. On several occasions Nancy and I had worked together. Our conversation was warm, affectionate, biographical. Catching up on one another, as it were, and then onto the turns and curves in our friends' lives.
Israel is on its way to becoming a back-burner issue in much of the American Jewish community. Studies show that the younger the Jew, the less connection he or she feels to what is, let's try to remember, the Jewish homeland. The Jewish Federation of Greater Los Angeles, which used to give Israel 50 percent of the funds it raised, has cut that figure by nearly half. One of the Federation's "old leaders" pointed out to me that Israel isn't even mentioned any more in Federation advertising -- it's bad for business. Israel has become a wormy apple for many American Jews -- all this unpleasantness with the Palestinians and, on top of that, a hot, fuming plateful of disrespect for Conservative and Reform rabbis and the Judaism they practice.
Berlitz won't help. You can't listen to tapes in the car. And the Foreign Service programs ignore it completely.
It's a "romance" language, but the subjunctive is the least of your problems.
It's finally happened. Marketing gurus have gottentheir hands on Shabbat, taking it off dining-room tables and throwingit up onto billboards across the nation -- in the hopes of bringingit back down to more tables.