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Jewish Journal

Tag: Ad Campaign

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  • Birthright Israel trip staffer almost bails for Heineken [VIDEO]

    July 18, 2013 | 12:58 pm

    Drop everything and go.

    That’s the pitch made to travelers at New York’s John F. Kennedy Airport in a Heineken ad campaign, who were given the opportunity to press a button that would select a vacation destination — departing immediately.

    As seen on the video posted to the...

  • Opinion: Israelis can go home again — With a better ad campaign

    By Gary Wexler

    December 14, 2011 | 11:51 am

    The ads calling for Israelis to return home, recently produced by the Israeli Ministry of Immigrant Absorption and subsequently killed by Prime Minister Benjamin Netanyahu, are being criticized for all the wrong reasons.

    Exactly a year ago this month, I was invited to a meeting in...

  • What's really wrong with Israel's ad campaign

    By Gary Wexler

    December 7, 2011 | 3:11 pm

    The ads calling for Israelis to return home recently produced by the Israeli Ministry of Absorption and subsequently killed by Prime Minister Benjamin Netanyahu are being criticized for all the wrong reasons.

    Exactly a year ago this month, I was invited to a meeting in the office...

  • Netanyahu pulls ad campaign for Israeli expats that angered U.S. Jews

    December 2, 2011 | 10:45 am

    Israeli Prime Minister Benjamin Netanyahu is canceling an ad campaign aimed at luring Israeli expatriates home that some American Jews have found offensive.

    The ads, produced by Israel’s Ministry of Immigrant Absorption, attempt to convey the message that the children and families...

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