Jewish Journal


May 18, 2011




Photo by Campbell Darkroom © Sima

Sima (which translates “Joy” in Hebrew) is poised to become the next big hit in health and wellness in America. An Israeli immigrant, Sima came to the states 20 years ago and quickly saw the declining health of the American people. She immediately set her sights on changing the way we eat, think and live, one American at a time, and has dedicated the last 20 years of her life to doing just that.

As a trainer, nutritionist and life coach, Sima has developed a unique approach involving a certain caring and trust with clients that enables them to open up to her, and ultimately to themselves, and to the possibility of quality, healthy change. Her own struggles with an eating disorder and bad body image when she was much younger taught Sima how important “Self” is to good, long-lasting health. Through years of hard work and dedication to her “Self”, Sima overcame her disorder, and has gone on to build a strong following that is based only on word of mouth and clients returning to sing her praises over and over again.

Sima has trained and coached students, mothers, broke actors, philanthropists, millionaires, moguls, and celebrities. But it’s all the same to her. Sima began her career with a yoga mat and a set of dumbbells. Her strong belief that anyone can make something out of nothing, rich or poor, no matter their stature or resources, comes from her own humble beginnings, and has consistently empowered others to dream big and make big things happen. Losing weight was always just a bonus.

Sima lives in Los Angeles. When she’s not training clients, making radio appearances, or working on her upcoming book and television shows, she enjoys spending time with her daughter, Kayla, and speaking publically on the importance of “self” and health.

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