|
February 7, 2011 | 1:10 pm Howard Stern v. Piers Morgan, Round 2Posted by Rob Eshman ![]() Howard v. Piers, Round II Piers Morgan came into Howard’s studio today, trying to breathe life into his one-sided feud with Stern. Stern indulged him for a while, because it was good radio. But, really, here’s the only question Stern needed to ask Morgan in order to put an end to his fantasies: Can Morgan imagine that anyone, ever, would pay Morgan $500 million for his show? If Morgan answers yes, he gets a D for delusional. If he answers probably not, he gets an A for honesty. But Howard offered Morgan free and excellent advice for how to build audience: don’t be neutral. Have a personality. Have an opinion. It doesn’t have to be left or right, it just has to be you. A lot of attention, and credit, goes to Jon Stewart for trying to stake out a point of view between the kneejerk extremes. During the run up to what he called his “The Million Moderate March,” Stewart said our job is to take back the national debate from the 20 percent on either ideological extreme and from the cable news shows that depend on those extremes to provide reality-show-level drama and pundit fodder. But again, Howard Stern was ahead of the curve on this. Long before Jon Stewart became Will Rogers, Stern had carved out an on-air political ideology that was neither Left nor Right, Democrat or Republican. He was, in broad strokes, Libertarian in the sense that he spoke out for gay rights, privacy, gun rights and limited government, Republican in that he liked Republican candidates who were truly fiscally responsible and for a strong military, and Democrat in that he appreciated the need for equal rights, fair taxation, public spending on education. In other words, like Stewart, he’s always been for competence, pragmatism, an expanded sense of self-interest and a strong but smart defense. These values aren’t left or right, but Stern—like, later on, Stewart—could get really passionate and worked up about them. The fact that his politics is values-based rather than party-based made his political opinions unpredictable and therefore refreshing. Memo to Morgan: copy Stern. Figure out what values you stand for and defend and argue those with your guests. It works for Stern and Stewart, and it’s actually better for America. A last thought on the $500 million. Arianna Huffington just sold HuffPo to AOL for $300 million. That’s $200 million LESS than the Stern Show got from Sirius five years ago. Granted it’s not an apples to apples comparison, but it shows you the enormous value Howard and his team created.
January 24, 2011 | 12:55 pm Piers Morgan and Howard Stern: A Rematch?Posted by Rob Eshman ![]() Piers Morgan interviews Howard Stern. Steve Langford of the Howard 100 News Team interviewed me by phone this morning about my last blog post. I love being interviewed by Steve: it is exactly as if you’re talking to a New York Times reporter, or a field producer for 60 Minutes. The questions are well-informed, always with follow-up, and often tough—and then I realize— this is the Howard 100 News. Anyway, in my usual fashion, just after Steve hung up, I realized what I should have said. I don’t blame Piers for not conducting a great interview with Howard—it was Piers first week, Howard is even so out of his league as a broadcaster, you don’t step on to to the field and throw a 90 yard pass on your second play. If anything, Piers has a producer who should have either warned him off, or should have given him a better approach. Here’s the approach I would have advised Piers to take: get Howard’s advice. Piers is starting out as an American broadcaster, Howard is in the twilight of his radio career. Piers wants to reign supreme one day, Howard has and, in my opinion, does. So the question is, how does Howard do it? What for him makes a great interview? How does he get major subjects to open up? How does he follow up a brilliant interview with a stripper who never graduated high school with a brilliant interview with a governor or senator? How did he develop his talents? How does he account for his success? Piers should have played the student to Howard’s mentor. Howard has lessons, rules to his success. (I was going to call this blog Stern Rules, but it felt too fanzine-esquie). It would have truly enlightened the audience, allowed them a glimpse into how Howard constructed one of the most successful careers in American media—it would have been fascinating and useful. Oh well, next time. Meanwhile, here’s a previous post on the genius of the idea of Howard 100 News. January 20, 2011 | 11:53 pm 5 Lessons Piers Morgan Can Learn from Howard Stern [VIDEO]Posted by Rob Eshman I tuned in to watch CN’s Larry King-replacement Piers Morgan interview Howard Stern earlier this week. By the end of it it was clear to me why Howard is at the top of his game and Piers is.. really popular in England. I’m going to boil down my observations this way: when Morgan replays the interview, here are the five things Howard-the-interviewer does that Piers should have. I’ll make it quick: 1. Listen. Howard runs a great interview because he listens carefully to what people say, and to what they mean. Even if, like Morgan, he may sometimes be thinking of the next question, or worrying about how the interview is going, he doesn’t show it. Morgan did. The reward for careful listening is Howard can tell when a guest has strayed into uncomfortable territory. That’s when he pounces. 2. Don’t strive for shock or outrageousness. Strive for honesty. Howard’s reputation as a “shock jock,” distracts people from his real goal: to get people, including himself, to be as honest as possible. Shock is a byproduct of honesty. Morgan kept tossing in questions about sex and penis size, thinking he would reveal the “shocking” Howard. Howard tried to make something out of the dead end observations. (By the way, Piers, if you’re going to offer up teasers, they should tease. “When we come back, we’ll talk to Howard about money,” is not what I call a cliffhanger. 3. Once you open a wound, dig in. There was one coup for Morgan in the interview, when Howard revealed the time his dad called him a genius. Morgan should have pressed deeper on that, pressed and pressed. Howard would have sensed the honesty, the rawness, and dug in with more questions, and circled back to it. That’s how Howard pulled out the nugget about Kelsey Grammer’s alleged dress-up fetish from his ex-wife. Piers just let Howard’s reveal slide, or so it appeared in the edit. 4. Go where no hack interviewer has gone before.. If Howard asks ten questions, you can be sure his subject has never been asked eight f them before, at least not in public. Some of Howard’s questions are meant to throw a person off guard, others are the result of someone—maybe Howard, or Gary, or Will—going down a list and circling what’s new and different. 5. Your audience will always care more about you than whoever your talking to. Balls, Piers. You’re on TV. This is your show. What do you think? What’s going through your head? Every interview Howard does reveals a lot… about Howard. Piers still thinks of himself as a journalist. And if this were a print or NPR interview, that’s fine. But CNN needs personality and a strong point of view, not a suspender-less Larry King. For his part, Howard was as good as I’ve ever seen him on TV, but I got the sense he expected the interview to be tougher, fresher, more original than it was. The Jackie puppet would have been a tougher interlocutor. Howard was never once not in total control. At one point Piers had to point out that it was not Howard’s turn to interview him. Too bad. Piers could have learned something. Video from CNN.com.
December 15, 2010 | 6:31 pm Erin Stern, The Next Miss Howard TV?Posted by Rob Eshman ![]() Erin Stern Howard has given me a gift by renewing for five years. So I’m going to return the favor. In today’s Jewish Journal we have an exclusive interview with Erin Stern, Ms. Olympia. Maybe she’s a long lost relative. Or maybe not. She is certainly Howard-esque: bright, disciplined, ambitious. Here’s how she went from dejected highjumper to the top of her sport:
In any case, Howard (and Robin and Fred), thanks, and enjoy:
Here’s the whole story. December 9, 2010 | 11:09 am Howard Stern Re-signsPosted by Rob Eshman Howard Stern announced today that he has re-signed with Sirius for five years. That ends a down-to-the-wire contract negotiation which concluded with just days to go before Howard’s last contract was over. I was one of the voices speculating that Sirius would be making a huge mistake letting Howard go. In this media environment, where consumers have multiple choices for getting news and entertainment, exclusive content is more important than ever. And there is no one like Howard. His departure, as I wrote here, would not only have been bad for Sirius, but bad for society. This is good. At 57 years old, Howard is still putting out some of the most innovative, boundary-breaking entertainment on air. But he is also making the transition from outlaw to icon, someone venerated and respected in his field. He will be able to attract great guests—he remains one of the best interviewers in all media—, push new boundaries, influence a new generation of creative minds, and keep me from going batshit in LA traffic. Thanks Mel, thanks Howard….
September 16, 2010 | 1:31 pm Time to out Howard SternPosted by Rob Eshman ![]() Steve North and Young Booey No, he’s not gay. Not that there’s anything wrong with that. The true outing of Howard Stern takes place in dribs and drabs, in offhand comments from various guests and staffers, so rarely and so quickly that only die-hard listeners would begin to understand the truth: Howard Stern is a mensch. Yes, it’s true. I said it. A mensch: Yiddish meaning a good soul, a nice guy. And 30 years ago, when he was starting out, that sentence would have done more damage to his burgeoning career as an in-your-face, no-holds-barred radio DJ than a nude spread on the cover of OUT magazine. But now I don’t think his demographic is going to stick their fingers down their throats discovering that their radio god has feet of… well, the feet of a really good guy. What is equally true though, is that outside his fans, the general public perceptions is still that Howard Stern is a cruel, creepy, sexist, racist boor. Just last week on the show Howard played a clip of his former girlfriend Angie Everhart mentioning his name on the Wendy Williams Show. The audience boo’ed, or oo’d, or made some collective animal-like noise that a herd of buffalo likely makes when they sense a coyote is getting too close. Howard said people still think he’s worse than Mel Gibson. To prove it he sent his writer Sal out on the street to ask people who’s worse, Mel Gibson or Howard Stern? Here’s how the site Mark’s Friggin reported it:
Bottom line: Howard Stern still creeps MIddle America out. But fans get a glimpse into a different side: Celebrity guests will often say Howard is so different in real life. His parents say so. And his wife Beth says so—and she doesn’t seem to be the type that’s attracted to people who are worse than Mel Gibson. Another clue came in my e-mail this week, and I’m going to share it (with the e-mailer’s permission). I’m gonna out Howard Stern. Last week on the show Howard took a few moments to mock a CBS producer named Steve North, who had sent Howard an e-greeting card for the Jewish New Years. He said it was annoying the guy sent it to him, he didn’t want to open it, and who the hell is Steve North, and why does he have Howard’s e-mail, and why would a guy named Steve North act so Jewish when he clearly changed his name. From MarksFriggin.com:
All it all, Howard took the thoughtful act of an old acquaintance reaching out to say Happy Jew Year, and turned it into a long and very fun attack on Steve North’s character. So I happen to know Steve North. He has written columns for The Jewish Journal, and on Rosh Hashanah, during a family visit to LA, he actually attended my wife’s congregation for services. Steve knows Howard because Steve was the first guy to offer Gary Dell’abate a job in radio. But the two have crossed paths many times, and though I have no idea if Howard admires Steve, Steve was an early promoter of Howard’s genius. In a long, March 18, 1992 interview with Howard in The Two River Times, Steve writes, “The bottom line is that this 6’5” shaggy-haired, happily married father of two young daughters has perfected the art of satire.” C’mon, very few people beyond maybe Howard’s agent, Robin and Fred realized back then the extent of Stern’s gifts. Steve had it right early on. (In an interview later he wrote, “You never know when [Howard]‘s going to berate you on the air for something.” Right about that too.) But back to Howard the Mensch. Here’s what Steve e-mailed me following Howard’s rant about him:
Case closed. I’ve made the case elsewhere that what people mistake for Howard’s misogyny or homophobia is satire aimed at the big, bloody red heart of American hypocrisy. Sometimes he gets close to the line, sometimes he crosses it (Honestly? Today his impromptu skit about Warren Beatty and Annette Benning daughter’s sex change to my taste crossed the line. I met the daughter many years ago when she was a girl performing in a play with my son, in a context where they were just another set of proud parents, and when I heard the story I just couldn’t laugh along—it has to be a really tough time for any parent and child going through that, even if you’re sick famous.) Anyway, Stern Rule # 27: You don’t get great by playing it safe…. I’m not saying Howard is all sweetness. I’m sure those who are closest to him, or who have been in the past, can cite their own examples of that. But there are enough examples of the type Steve e-mailed me to definitively prove that Howard Stern the man is far from the nasty, negative brand image of Howard Stern he and popular culture have created. What I wonder is this: Can Howard Stern the Image exist without Howard the Mensch? Does it take a fundamentally kind person to create the atmosphere where people can feel free enough and creative enough to work at their peak? Wouldn’t a true a-hole have flamed out years earlier? Doesn’t it take a person who genuinely cares about people, is curious about their lives, and who at some level can empathize with their plight to be as great an interviewer as Howard is? Does nastiness work for Howard as an image because it’s a shell of armor he can put on top go into the world, and take off in private? In other words, could only a true mensch pretend to be such a true prick? Shana Tova. *Oh, by the way, Steve North sent me the same e-card he sent Howard. And I didn’t open mine either. September 7, 2010 | 7:45 pm Will Howard Stern Leave Sirius? Or Vice Versa?Posted by Rob Eshman Howard has been hinting that things aren’t working out between him and Sirius. In four months, his contract is up, and there’s a good chance, judging by his comments, he won’t renew. But he doesn’t seem particularly upset: He seems to have an option under wraps that will allow him to do his uncensored show through a different delivery system.
2. They think they can retain the subscribers he brought in without him. Put Howard in the window, attract a lot of PR and subscribers, then move him out and move in some cheaper model. This is my Howard as a Loss Leader Theory. 3. Howard’s contract demands are unreasonable, would set a bad precedent, would give him too much control over the company, would hurt the bottom line or investor confidence. 4. Somebody important at Sirius just doesn’t like him. 5. The company has figured out a new revenue model that doesn’t depend on brilliant, original content. Maybe there’s more money in the actual hardware business. Maybe they want to just be a conduit, renting out satellite and radio technology, not a content provider. Those are the rational reasons. But we live in a world where serious companies make the dumbest , most self-destructive decisions imaginable, dragging down whole business sectors, whole countries, in a wake of short-sightedeness and arrogance. GM, AIG, Goldman Sachs, Merrill, Bear Stearns, Nationwide. So maybe that’s what’s going on.
But I’m no financial analyst. Others, much smarter than me, have written that Sirius, with its billion-plus revenue, will experience Howard’s departure as a blip, maybe a bad year, but it is sufficiently diverse that it will recover. Writing on his blog Seeking Alpha, Relmor Demetrius says that Sirus has already proven it can get millions of subscribers for reasons other than Howard:
September 6, 2010 | 8:30 am Robert Schimmel z"lPosted by Rob Eshman The comedian, writer, thinker and mensch Larry Miller has a beautiful tribute to Robert Schimmel on his blog today. Schimmel was a regular Howard Stern guest. As funny as his stand up was, there was something in the interactions between him and Howard that unleashed an even funnier, even darker side. In some deep ways, those two understod one another. Miller understood Schimmel too. Here’s an an excerpt from the blog:
Rest in peace, Bob Schimmel.
August 26, 2010 | 3:04 pm 10 Ways Howard Stern’s Retirement Will Hurt the WorldPosted by Rob Eshman This blog is devoted to examining the effects of Howard Stern on the culture at large. These days a lot of his on air discussion revolves around whether or not he’ll renew his contract with Sirius and stay on the radio as a morning broadcaster. I can’t imagine what it’s like going through such a major life decision so publicly. Quite an industry has grown up around one man—doing anything other than simply renewing will upset the status quo for a lot of people. But I don’t care about them. At least, not for the purposes of this blog entry. What I’ve been wondering is what happens to the culture, to society, without Howard? I’ve come up with 10 effects. They’re all bad. 1. There will be less innovation in broadcasting. Howard has always been at the cutting edge of the industry. He took radio to the edge of social acceptability, until society had to catch up to him. He perfected some aspects that already existed, and invented others. I give him credit with pushing the reality show format, with introducing real life—sex, pornography, frank talk—into a very plastic medium, with finding incredible talent, with pioneering forms of satire and social commentary (see the celebrity sabotage, the societal outcasts he turns into ongoing characters, The Howard 100 News). His move to Sirius didn’t create satellite radio, but enabled it to survive. The fact that Howard has survived major show shake ups, even thrived after each one was predicted to ensure his doom, shows that he is still capable of growing and changing. There’s no one else who looks ready to push as many boundaries or develop as many new, untested ideas. 2. There will be one less powerful voice to combat the phonies, hypocrites and demagogues on our airwaves. Nobody as big as Howard speaks as frankly and as honestly about the Limbaughs, Schlesingers and Becks. Howard is not afraid to take them on, and he is more than their equal on the air. Though he is not overtly political, he can rise up and bash them down in a way that no one else—other than Jon Stewart and Steven Colbert—really can. Howard, Robin and Fred are as classic a comedy team as American entertyainment has ever produced. Their timing, their individual strengths, their teamwork— all of it honed over decades of working together—that will not be repeated any time soon. 4. There is no one to replace Howard as a truly great, on-air interviewer. Jon Stewart, Steve Colbert and Rachel Maddow are all excellent, but their format is so limiting. The rich, famous and powerful who had the balls to sit with Howard face an interviewer in a forum that is as close to no-holds-barred as exists in broadcasting. No language, topic or time limits—and an interviewer as smart and articulate as any guest. Jon Stewart won’t go there. Howard will. 5. There is no bullshit meter in mainstream media as accurate and as outspoken as Howard Stern. Howard understood that outing hypocrisy is entertaining. Whether its politicians, news stories or celebrities, Howard has a canny sense of when the public is being fed a line of crap, and he can relentlessly attack the crap-feeders. 6. There is no one who is both as childish and as mature. Howard innovates, but he is also rooted in the Boomer generation. He is not divorced from history, and it’s refreshing to hear someone who can talk about contemporary culture, but with a sense of what came before. If his references to Ed Sullivan and the Beatles and the Ramones date him, they also deepen him. Howard is sooooo Jewish. He makes Larry David, with his golf clubs and Brentwood manor house, look Unitarian. Whether he likes it or not, Stern is a very visible, voluble, valuable representative of his People. The values he promulgates—tolerance, questioning, innovation, humor, irreverence—are the best of Jewish values. Yeah, again, there’s Jon Stewart, but Stewart speaks mostly to the converted, Howard preaches to a much more diverse audience. People get caught up in the lesbian strippers and fart contests. Sure, there’s that. But the whole circus Howard brings to town embodies certain bedrock values. I’m going to reel off values I’ve heard Howard espouse, or demonstrate, time and again over the years. He seems to have lived up to them in his personal life, or at least the part that’s been made public. That’s quite an achievement for someone who has been in the public eye as long as he has. Social acceptance (Eric the Midget), gay rights (George Takei), hard work, civic involvement (Pataki, Whitman). When The Simpsons came out people attacked it for undermining values. Now churches use it to teach values. Years from now they’ll use Stern the same way. 9. There will be no one else to save satellite radio. Unless they find the Moshiach and give him a channel, shalom Sirius. And I say that as someone who like a friggin’ genius bought stock at—I don’t want to say what I bought it at. I hope Mel Karmazin will figure out a way to transform the company, but under the current model, it really needs a big personality. No one has an audience as loyal as Howard’s. Done. Period. 10. There will be no more surprises. A classic line in Private Parts has one NBC executive explaining why even people who hate Howard still tune in—to see what he’ll say next. There are very few shows that have the ability to surprise us. Some can shock us. Reality shows are full of scripted shocks and edited emotions. Howard Stern manages to supply daily, raw, entertaining surprises. They can come in the complex interactions of the people on the show, or in the bits or guests, but they inevitably come. It is very rare to find mainstream entertainment that dependably surprises and sometimes even shocks you—and in so doing challenges and provokes and makes you laugh and think. The Howard Stern Show is a circus, full of comedy and stunts and weirdos and logic-defying moments. But it is an important, undervalued circus, whose tent is as big as all society. When it leaves town, we’ll all miss it.
August 3, 2010 | 3:14 pm Anthony Bourdain: The “Howard Stern” of ChefsPosted by Rob Eshman ![]() Anthony Bourdain, The Howard Stern of Food Last night the only good food show on TV, “No Reservations,” featured a documentary on the host, Anthony Bourdain. In the midst of it, Chef Beth Aretsky referred to Bourdain as, “The Howard Stern of chefs.” It was an off-handed comment, just slipped into an hour-long documentary, but of course it leapt out for me—and not just because in that instant two of my passions—Howard Stern and great food—joined as one. What Aretsky meant was that that Bourdain’s career as a chef and writer embodied the same qualities as Stern’s career in radio: a fearless, iconoclastic, anti-establishment, outrageous, original. What stood out for me is that Aretsky, who has actually served as Bourdain’s executive assistant—she was the “Grill Bitch” in his book “Kitchen Confidential”—was using Stern’s name as a kind of adjective, but not, as is so often the case, pejoratively. (She might also have been struck by the personal similarities: both are tall, skinny, driven men whose wild public personas conceal a highly disciplined work ethic). I know she’s on to something. One day, hopefully while Stern is still alive, it will be a badge of honor for anyone to be referred to as “the Howard Stern” of his or her profession. It means you blazed a trail, outraged, upset and ultimately entertained a wide audience, took huge risks in telling the truth, pursued your craft with excellence and originality, and in so doing shook up the larger culture. All of this begs the question: Who else is the Howard Stern of his or her world? Who’s the Howard Stern of TV, of journalism, of fiction, of movies, of business? And most importantly, how Howard Stern is each of us capable of being in our own work? July 9, 2010 | 2:28 pm Is Howard Stern the Son Joan Rivers Never Had? [VIDEO]Posted by Rob Eshman ![]() Joan Rivers in Stern's Studio The new film on Joan Rivers, “A Piece of Work,” is, as Howard said on his radio show, not just a fine documentary on Rivers, but one of the the finest documentaries on any topic you’ll see this year. It drives along at a rock ‘n roll pace, delivering laughs, pathos, and shock. I don’t know who writer/director Ricki Stern is—no relation, I’m sure—but I know I’d now watch a documentary on pencil holders if her name was on it. One thing that shocked me was the doc’s initial depiction of Rivers as a washed up has-been to whom nobody pays attention. If you live in the Howard Stern universe, you’d never know that. She is a frequent, even revered guest, someone who comes in regularly and always kills. One of my favorite exchanges on the Stern show is when Howard spoke to Joan about a date she had where the man had a heart attack at the dinner table. The two of them get more laughs out of what had to have been some horror show tragedy—I love Joan’s crack about how terrified she was because the guy dropped dead before the check came. The world may have passed Joan Rovers by—at least that’s the conceit of the first part of the doc—but Howard never has. He must see in her what he has strived to be himself: a hard-working, tireless, driven and original entertainer, whose humor is based on telling the truth, on being more honest with the audience than anyone else could or even should be. They have the children of immigrant upbringing, the compulsive work ethic, the self-loathing AND self-aggrandizing posture, and utter fearlessness. In that the two are very much alike, so its no wonder that in Stern’s world, Joan River never gets old. Here’s a bit of them together:
May 18, 2010 | 3:01 pm Rima Fakih Miss USA 2010…and HowardPosted by Rob Eshman ![]() Howard Stern brought stripping out of the shadows and into the main stream, featuring strippers of all types, shapes and sizes on his radio show from the earliest days. In the beginning mainstream media dismissed this as crass and inappropriate. Now there are stripper aerobics in your neighborhood mall, and my daughter listens to Top Ten songs on AM radio about strippers. Next I predict the Coca Cola Stripping Finals in Daytona Beach. Howard’s great good sense was to pull our American appetites out of the shadows and shine the light of humor and satire on them. Howard was also poking fun at these beauty pageants and the essential hypocrisy of them long before they started self-destructing. On his show he had lesbian beauty contests, retarded beauty contests, tranny beauty contests (that one was just last week—so weird I couldn’t even listen). For years Miss Howard Stern has been a pill-addled booze-addicted unemployed blond who couldn’t string four words together. And don’t forget the title of Howard’ second book, on whose cover he posed as a beauty queen: “MIss America.” Howard long sensed that the beauty contests embodies so much that is hypocritical and ripe for satire in our culture: the myth of purity and chastity, the pressure of ideal beauty, the implicit cruelty of somebody sitting in judgment on someone else. Finally, Howard long understood the insatiable, secretive, repressed level of horniness lurking like a locked-up dog in the American closet. He was getting “average” girls naked on his show long before reality TV made fortunes doing the same. He knew that the hunger was so great, that a woman could get headlines just for peeling off her shirt. Now all these two trends collide: with pictures of Rima Fakih on the pole, the stripper beauty pageant is now entirely mainstream—the world has caught up to Howard Stern. And if Howard would draw a lesson from the Rima Fakih scandal, it’s likely this: it’s a better world for us all when half-naked Arab-Americans are on stripper poles in Michigan rather than in jail cells in Guantanamo. |