Yahoo! has agreed to purchase an Israeli start-up company reportedly for more than $50 million.
Dapper Inc., which was founded in 2006, has developed technology to create interactive display ads and target the personalized ads at Internet users.
While neither Yahoo! nor Dapper released the financial terms of the deal, Israeli media are citing sources as saying the deal is for about $50 million.
Dapper’s development center in Ramat Gan will become Yahoo!‘s development center in Israel, the Israeli business daily Globes reported. The Internet giant also has a research center in Haifa.
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