Israel will take part in a pilot program to encourage Israeli advertising agencies to allocate more resources to advertising on YouTube.
During the yearlong program, the Israeli agencies will receive reduced fees for advertising on YouTube and instruction in YouTube’s measurement and planning tools, the Israeli business daily Globes reported Wednesday. They also will benefit from joint research analyzing Internet user behavior as well as advice and support on marketing.
Google Israel is working to convince local advertising agencies to join the international program. YouTube is part of the Google company.