Sending out a weekly e-mail newsletter to friends has become a passion for Lisa Mark Lis.
Lis, a suburban Detroit-based community activist and philanthropist, in her Friday morning e-mail posts to friends and family not only wishes her readers a “Shabbat Shalom,” but she often has a celebrity extend their wishes, too.
Lis has videotaped such notable performers as James Taylor, Carole King, Paul Simon, Neil Sedaka and David Broza sending Shabbat best. Politicians as far up as President Obama, with first lady Michelle Obama, have offered “Shabbat Shalom” wishes on camera for Lis, as have U.S. Rep. Debbie Wasserman Schultz (D-Fla.), the chair of the Democratic National Committee, and U.S. Sen. Debbie Stabenow (D-Mich.). Other celebs who have participated include “Millionaire Matchmaker” Patti Stanger and actor Wallace Shawn, who perhaps is best known for his role in “The Princess Bride.”
Lis isn’t shy about asking for a quick “Shabbat Shalom” greeting when running into a celebrity. When she told Marvin Hamlisch about some of the famous people who had recorded messages, the composer raised a glass of champagne to Lis’ camera phone and said, “I’m not Paul Simon and I’m not James Taylor. I’m Marvin Hamlisch and yes, I know how to say ‘Shabbat Shalom.’ “
She’s been sending her weekly greeting every Friday for nearly 2 1/2 years. She isn’t sure how many people are on her distribution list, but it includes friends and family from around the world, including a large contingent in Israel (her husband, Hannan, is a native Israeli).
Lis says she sends out the messages to wish as many people as possible a good weekend and to stay in touch with her connections.
“I do it to say ‘Shabbat Shalom,’ and then anything else I add is my soapbox,” Lis said. “I started to include the video messages of famous people saying ‘Shabbat Shalom’ as a fun addition to the e-mails. It makes people smile. Now people have come to expect them.”
Political views are included in some of her weekly messages. So are reminders to attend local fundraising events for causes she supports. A paragraph encouraging her readers to remember Israeli soldier Gilad Shalit during his captivity was a staple of each week’s e-mail message until his release last month. Every message includes wishes of “Happy Birthday” and “Mazel Tov” to her friends and family celebrating milestones in the upcoming week.
Lis plans to continue finding the chutzpah to ask celebs and politicians to utter those two Hebrew words for her camera phone. After all, it’s not every Friday that an e-mail arrives with a video of the leader of the free world wishing you a “Shabbat Shalom.”
ason Miller is an entrepreneurial rabbi and technologist. He is president of Access Computer Techonlogy, an IT and social media marketing company in Michigan. He blogs at http://blog.rabbijason.com and is a popular speaker about the intersection of Judaism and technology.