April 4, 2012
At Passover, let my people go south
Passover celebrates the Exodus of the Jewish people from slavery in Egypt, their wandering in the desert for 40 years, and their ultimate deliverance to the Promised Land.
But a contemporary observer might be forgiven for imagining the holiday marks a different sort of migration: Large numbers of American Jews making their annual pilgrimage from cool northern climes to southern tropics, and from major metropolitan centers to the country, in advance of one of the most celebrated Jewish observances of the year.
For decades, a dedicated — and apparently growing — cohort of Jewish families has seen Passover as an opportunity to escape not from slavery but from crummy weather, kitchen drudgery and endless house cleaning, finding their salvation in gourmet kosher vacations on white-sand beaches in Miami or Aruba. Dozens of programs around the world are now offering fully catered, kosher-for-Passover vacations at top vacation destinations, saving families the hassle and headache of ridding their homes of leavened products and preparing a succession of lavish meals for friends and relatives.
This year, Passover is being observed by visitors at beachfront hotels in Miami; on a Caribbean cruise; along the canals in Venice, Italy; at an eco-resort in Costa Rica; at an exclusive getaway in Phuket, Thailand; and steps from Niagara Falls. There are programs in Ixtapa, Mexico; Sardinia, Italy; Marbella, Spain; and the south of France.
Those of a less adventurous spirit hit the Jersey Shore, the tried-and-true kosher hotels of the Catskill Mountains and the more corporate-style hotels in Connecticut and upstate New York. And that’s not counting Israel, where virtually every city offers multiple options for the Passover traveler.
“This year has probably been the biggest year we’ve ever had,” said Laurie van Esschoten, owner of the Ontario Travel Bureau in California, a travel agency that books Passover vacations to dozens of destinations. “It looks to me like people are getting back to the idea of traveling. It’s really been phenomenal for us.”
Passover vacations have existed as long as there have been kosher hotels. For decades, the Catskills in New York state and Miami Beach were the two prime destinations. But beginning in the early 1990s, operators began to expand their offerings — Puerto Rico, Arizona, Aruba and more became the sites of fully kosher Passover programs featuring noted speakers, entertainment, children’s programs and day trips, not to mention the ever-popular 24-hour tearooms.
With the proliferation of offerings, van Esschoten has become something of a Passover consultant, helping arrange travel and other logistics for Passover travelers but also guiding them through a bewildering array of options to a venue appropriate to their needs — particularly with respect to religious nuances.
The programs are generally geared toward an Orthodox clientele, with traditional gender-segregated prayer and high standards of kashrut. But there’s a range of observance within those parameters, and van Esschoten can divine the subtle clues that hint at the particular shade of Orthodoxy at each destination.
“The most important thing is, I’m checking to see if they’re going to have separate swimming,” she said. “Some of the more modern programs do have separate swimming, but only at certain times of day. If it’s not a complete hotel takeover, that might not be possible.”
Families who succeed in identifying the right program often return year after year. And once they become accustomed to outsourcing their Passover preparations, the habit becomes hard to break. Tour operators say their repeat business each year can be upward of 70 percent.
“This population is pretty much addicted to going away for Passover,” said Stuart Vidockler, who runs Presidential Kosher Holidays.
The typical Passover traveler is generally Orthodox, lives in a major Jewish center in the northern United States (though the programs boast they draw customers from around the world) and is relatively affluent. The price tag for the programs is not for the faint of heart, generally starting at about $2,500 per person based on double occupancy for 10 days.
Presidential is operating three programs this year — in Scottsdale, Ariz.; Aventura, Fla.; and on the Mayan Riviera in Mexico — that aim for the higher end of an already high-end market, with five-star resorts featuring championship golf courses, multiple swimming pools and other luxury amenities.
At the Fontainebleau Hotel in Miami Beach — one of the largest, oldest and best-known Passover destinations in the country — prices begin at more than $4,000 per person. A two-bedroom suite in the hotel’s Versailles Building will set you back about $10,000, not including a 25 percent surcharge for tips and taxes. For families traveling with children and grandparents, total travel costs can easily run into the tens of thousands.
There are less expensive — and often colder — options as well. Among the most affordable is the Stamford Plaza hotel in Connecticut, which runs over $2,000 per person (average April high temperature: 63). Ten days in Aruba starts at $3,299, but that doesn’t include airfare, which minimally adds another $500 per person for flights from the New York area.
Perhaps not surprisingly, industry insiders say a challenging economic climate — and especially the collapse in the financial services sector in 2009 — has had a dramatic effect on business, leading to the collapse of some companies.
In 2009, Lasko Family Kosher Tours, operators of the popular Fontainebleau program, was sued for failing to pay more than $200,000 to one of its suppliers. A federal judge ruled against the company, requiring Lasko to make payments of $120,000.
Sam Lasko declined to discuss his company’s finances. But this year, the company is operating under a new name, Lasko Kosher Getaways, and is operating only two programs, in Miami and Orlando, down from seven in 2009, when it ran programs in Nevada; Arizona; and Westchester County, N.Y.
“Passover 2009 was the worst year,” Vidockler said. “About half the operators went out of business. Customers disappeared. We probably had a 20 percent decrease.”
For those who would otherwise be cleaning their homes and spending endless hours preparing meals, the appeal of Passover vacations isn’t hard to understand. But with restrictions on travel and electricity use mandated by Orthodox observance of the holidays, they can also become confining — and a bit boring.
“There’s nowhere to go,” said Lisa Rubenstein, who grew up on the Upper East Side of Manhattan and goes away for Passover with her family almost every year. “It’s what I imagine a cruise to be. You can’t leave. There’s always some food happening in the dining room. It’s always teatime, snack time, dinner’s being served, whatever. And you’re seeing old people from your synagogue in bathing suits — you know, people you don’t want to see in bathing suits.”
Program organizers go to great lengths to pepper their itineraries with diversions. Jewish scholars are flown in to deliver lectures. Bands, comedians, mentalists, magicians and more provide entertainment. Some programs feature well-known cantors leading services and seders. The Chasidic reggae star Matisyahu performed at several Passover destinations before his celebrity profile outgrew them.
But veterans of Passover programs almost uniformly agree — it’s all about the food.
“The eating situation in general, I think back on it as pretty gluttonous,” said Jack Steinberg, who has gone away for Passover with his family about a half-dozen times. “The food is a really major aspect of the whole event. There are people storming the cafeteria the moment that it opens.”
Ellen Weiss, who also has been on numerous programs at various destinations and describes their cost as “an insane, sick amount of money,” has had more mixed experiences. At a Florida hotel one year, she enjoyed a private beach and an extremely solicitous staff. Another year, in New York, the crowd was pushy and impolite.
It was also more religious than Weiss would have liked. One gentleman upbraided her for not dressing with sufficient modesty.
“He wondered why I was wasn’t wearing stockings,” Weiss recalled. “I said, ‘Well, why are you looking at my feet?’ ”