August 28, 2011
JDeal: Save Some Money on Sexism
Crossposted from Jewschool.com
Oh, jdeal. How charming is your (possibly unintentional) play on the stereotype that Jews are cheap. How clever you are to leap onto the Groupon/Living Social phenomenon. How sexist and small minded are your advertisements.
Let’s examine some evidence, shall we? First, there’s this excerpt from a jdeal for Always for You Flowers:
As my friend pointed out, what we can extrapolate from this is:
Here’s another one, for a Father’s Day massage:
“Strange that it’s the women who always seem to be running to the spa when it’s the men who have to move the new wardrobe, assemble the do-it-yourself furniture, and carry the entire family’s bags to the car for the shlep to the mountains.”
It IS strange that women seem to be running to the spa when they’re also busy raising all the children, isn’t it? Women are so freaking lazy! And indulgent! Dudes have to do everything, including impregnate ladies and benefit from male privilege.What’s really super charming about both of these ads is that they’re a great example of how sexism hurts everyone by pushing men and women into narrow boxes via limiting concepts of gender, and how committed Jewish communities are to continuing the perpetuation of those roles, even when they’re trying to save you some cash.