The monks' nonviolent approach and well-argued appeals were met by beatings, imprisonment and even death -- not all that surprising from a country whose military dictatorship has ruled with an iron fist. Burma -- a country roughly the size of Texas and with a population of some 50 million people -- manages to put some of the better-known human rights violators to shame.
But when those powerful images dropped off the front pages of newspapers and news sites, they also seemed to drop from our consciousness.
That is unconscionable. Under the current junta, the regime has perpetrated a coordinated program of ethnic cleansing that relies on rape as a weapon of terror, while destroying more than 3,200 villages (displacing far more than 1 million people) and conscripting more than 70,000 child soldiers (putting it literally at the top of the list for any country).
In the meantime, Aung San Suu Kyi, the rightfully elected leader of Burma, whose party won 82 percent of the seats in Parliament, has spent roughly 12 of the last 18 years under house arrest. Rather than transforming her nation through her vision and a commitment to nonviolent change, she has been unjustly imprisoned.
So why am I writing this now, when the world's attention is on issues like the tragedy unfolding in Darfur or the fight for political independence in Tibet? The simple answer is that as important as those two issues are -- and they both are of the utmost importance and are deserving of a great deal of our support and attention -- there is something so simple about the issues in Burma.
Among other things, there is fact that the Suu Kyi has the distinction of being the only Nobel Peace Prize recipient who was prevented from ever accepting her prize. She earned another honor on April 24, when she was awarded the Congressional Gold Medal, the highest civilian award given by the U.S. Congress.
What can we do? About a month ago, my friend Jack Healey, a former Franciscan priest, told me about his idea to create a new kind of celebrity-based public service announcement to take the case for Burma to the public. Healey is no beginner when it comes to mobilizing big names. I met him nearly 20 years ago when he was executive director of Amnesty International in the United States. At the time, he had pulled together some of the biggest artists of the decade -- Bruce Springsteen, U2, The Police, Peter Gabriel -- to embark on a world tour intended to raise the issue of human rights and to put Amnesty International in the public consciousness.
Healey and Jeremy Woodrum, who runs the U.S. Campaign for Burma, have devoted their lives to fighting for the people of Burma, trying to rescue the country from the overbearing grip of a military junta and a violent dictator.
I volunteered to help. In the last month, we've managed to put together a campaign of 30 television and Internet spots, shot by and starring some of Hollywood's biggest names, with the hope that their messages will reach not only millions of Americans but also the rank-and-file soldiers in Burma, who may not even realize how closely the world is looking at the atrocities many of them are carrying out on everyday citizens and, especially, monks.
Our campaign relies on internationally recognized athletes, actors, directors, writers and musicians to address what is happening today in Burma. We are running the spots on our Web site (www.fanista.com), as well as a host of other online distribution sites, trying to drive a million people to sign a virtual petition at www.burmaitcantwait.org.
We have just finished marking Passover, a holiday that demands of us to both celebrate our freedom and fight for the oppressed. It is incumbent on all of us who live in this great country, who have been blessed with the freedoms of democracy, religious tolerance and equal rights for all, to do anything we can to ensure that others -- be they within our own communities or on the other side of the world -- enjoy those same freedoms.
We are, as I heard Rabbi Elazar Muskin say over Pesach, a "people of hope." That sense of hope not only allows us to dream of a better and more just world but also obligates us to do what we can to make those conditions a reality. May all of our efforts help achieve those goals for Suu Kyi and the people of Burma and for all oppressed people, wherever they may be.
Dan Adler is the Founder and CEO of Fanista, which is co-producing and sponsoring the entire "Burma: It Can't Wait" campaign, in partnership with the Human Rights Action Center and the U.S. Campaign for Burma .