Jennifer Laszlo Mizrahi, the founder and president of The Israel Project, said she will leave the advocacy group by July 1.
In statements Wednesday, the 10-year-old group and Mizrahi said reorganization and management training helped set the stage for her departure. The Israel Project is seeking a CEO to replace her.
Mizrahi had announced in 2007 that she would step down for family reasons, but rescinded the decision within months after the board said it could not find an adequate replacement.
The Israel Project seeks to garner fairer and more positive coverage of Israel through non-confrontational outreach to journalists.
Since 2007, the group has expanded considerably and now employs 75 people worldwide, with outreach to Europe, Latin America and the Arab world as well as the United States.
Among its initiatives, The Israel Project has become well known for its TV ads on cable news networks during political conventions emphasizing Israeli peace efforts and projects.
The Israel Project statement said Mizrahi “plans to establish a communications consultancy focusing on advocating for the rights and needs of special needs children.” She will retain an advisory role.