When Isaac sits down to speak with me, I see the rugged beard with a shot of gray around the chin, the athletic build and the tight-fitting Israeli-style clothes, and I think, “I know exactly who this guy is.” He has an Israeli accent, so when he first says to me, “In Israel I was in the army and then came here and worked as a professional dancer,” I’m not sure I’ve heard correctly. A dancer? I ask him to repeat himself.
“Ballroom dancing. I got an offer to come here and dance with a company, but after two months I didn’t like their style, so I opened up my own group.” Two things about that sentence make me smile. One, the fact that this macho guy loves to ballroom dance. And two, I’m always impressed by the Israeli chutzpah to be in a new country for only two months, and, not liking the way something is run, they’ll start their own company.
“At that time, I was working two jobs — dancing and woodworking. [Carpentry] was my father’s work; since 10 years old, I was working with him. And I was running from it. I hated it. But when I came here, I thought, ‘Let’s make money doing something I know.’ The dance group was running — it was my passion — but the woodworking was doing well.”
Although his company was growing, he hit a wall. “I felt stuck. Then I was introduced to Landmark Forum [and it] changed my life. I understand that I’m capable, and I can do way more, [so] I opened another company. And [with] this company right now, I’m actually living my dream. I know what my path is. I’m very successful — 2011 was really bad for everyone, and mine was the best of the 11 years I was here.” His new business helps brand companies, as well as build and design their facilities — often kiosks, or retail stores, restaurants and malls. “What I like here in L.A. is there are more opportunities than [in] Israel. When you want something, go and do it. No one will stop you. No limitations. If I see any limit, I lose my drive. If I don’t see any limit, my drive can go on and on and on.”
I ask him about women. “I want a woman who has her own life, and [we] can grow from there.” He doesn’t want a woman who’s getting into a relationship from a needy place. “I want to wake up in the morning and see a beautiful woman who takes care of herself and cares about herself.” Isaac is 34 but thinks 27 or 28 is a good age for a woman: “A good state of mind for a girl. But if I meet a great girl, I’m really open [to any age].”
I ask him what he’s like as a boss; I think it says a lot about a person. “I’m very understanding, because I came from where they come from. Everyone says the customer is the first thing. For me, it’s my workers. I’ve done jobs where they mistreat my workers, and I leave the job. They are like my family — no matter what position they are.
“My vision is 10 years from now I live in my house in Costa Rica, my kids running around and a beautiful wife in a bikini running on the beach. I already have land over there. My vision is to make good businesses that work without me, and then I can really enjoy the time. Go back and forth. And that, for me, would be a good success.”
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Seth Menachem is an actor and writer living in Los Angeles with his wife and daughter. You can see more of his work on his Web site, sethmenachem.com, and meet even more single peeps at mysinglepeeps.com.
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