September 12, 2012
Jewish Home to expand to West L.A.
Challenged by an 18-month waiting list numbering 400 people, the Jewish Home of Los Angeles has announced that it will add another campus — this time on the west side of Los Angeles. On Sept. 7, the Jewish Home closed escrow on a 2.5-acre site in Playa Vista.
The Gonda Healthy Aging Westside Campus, as the senior care community will be known, will be located at The Village in Playa Vista. It will offer independent living, assisted living and memory care, supplementing the Jewish Home’s two existing campuses in Reseda in the San Fernando Valley.
“Our goal is to be spread geographically so that we can serve both in the Valley and West L.A.,” Molly Forrest, president and CEO of the Jewish Home, said on Sept. 11. “Some people would like to stay at home. Others will need skilled nursing. We are trying to present in West L.A. an opportunity to serve almost 600 seniors in a variety of settings.”
Now in its centennial year, the Jewish Home cares for more than 1,000 seniors in-residence, and it assists 1,600 more through community-based programs. Half of those waiting to get into the Jewish Home live on the Westside.
The expansion is being funded in large part by the Leslie and Susan Gonda (Goldschmied) Foundation and the Saul Brandman Foundation. At its core will be the Gonda Campus, with a 176-unit continuing care community for independent seniors and 24 units dedicated to assisted living and memory care. Forrest said the goal is to open the campus within four years.
This is part of a bigger plan. Forrest said that the Jewish Home aims to purchase a skilled nursing facility in the area and find a Westside site for a Program of All-Inclusive Care for the Elderly (PACE). The federal program, known at the Jewish Home as the Brandman Centers for Senior Care, provides a full range of health-care services for seniors living independently in the community in order to allow them to remain in their homes. This can include anything from meals and therapy to medical care and transportation.
Forrest said the move to West L.A. reflects the Jewish Home’s aspirations to serve 5,000 people by 2015. Already, it is the largest single-source provider of senior housing in Los Angeles.
“It’s a huge step forward for us,” Forrest said.