Jewish Journal


January 11, 2013

Antidote for anti-Semitism? “I’m a Jew”



After reading Welshman Tom Doran’s essay on his intellectual journey from the anti-Zionist left to mainstream Zionism in this week’s Jewish Journal, I couldn’t help but wonder what else Jews could do to combat ant-Zionism and/or anti-Semitism in Europe. I happened to pose this question to my lovely European wife, who immediately came up with an inspired idea: “Why not create a Jewish version of ‘I’m a Mormon?’” The more I think about it, the more I wonder why a similar campaign hasn’t been launched before.

In 2010 the LDS Church launched the “I’m a Mormon” media campaign, which has been very successful in introducing people all around the world to their Mormon neighbors. In its current incarnation, non-Mormons can go to the mormon.org website and click on the “People” tab, where they can explore several features. The “I’m a Mormon” link allows viewers to watch videos of famous and not-so-famous Mormons sharing moments from their lives and introducing themselves as Mormons. The “Meet Mormons” link allows viewers to scroll through tens of thousands of online profiles of church members, searchable by gender, age, ethnicity, and location. Finally, interested viewers can chat live with Mormons if they’re interested in learning more about their faith.

Think of what an “I’m a Jew” campaign would look like for, say, Hungary. Interesting, down-to-earth Magyar-speaking Jews from Hungary and other countries, including Israel, would have a video photographer visit their homes for a day or two and record candid moments in their lives, including closing scenes where they identify themselves as Jews and give a 30-second explanation of what Judaism means to them. Hungarians would also be free to look at profiles of Hungarian Jews around the world, and could chat with them if they wanted to learn more. Conversion from stereotypes and prejudice, not religious conversion, is the ultimate goal here.  

It’s hard to see how an “I’m a Jew” campaign would do any harm, and easy to see how it could break down barriers to understanding created by unfamiliarity. Having lived in Europe four times, I know many Europeans who do not have any Jewish friends or acquaintances. I’m sure that Jewish communities in the U.S., Europe, and Israel have the resources – human, technological, and financial – to launch a professional pilot campaign in one or two countries. As with any PR campaign, the target audience is not the fanatics but the fair-minded. I have said for many years that the best ambassadors for Judaism and Israel are Jews, and this would be a great chance for them to demonstrate this. I can’t wait to see the first videos.

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