Jewish Journal


April 8, 2010

Tiger Woods; Ready For His Close Up Again



Tiger Woods is front and center, yet again, only this time in an ad for Nike.

I have not written about Tiger Woods due to the overhype of it all and wanted to avoid more free press for Mr. Woods.  But when I came across Nike’s latest ad, I decided to write.  The ad made me want to turn in my New Balance running shoes and go out and grab a pair of Nikes instead.  (No, not really.) 

The ad aired last night on ESPN and is a black and white close up on Tiger Woods, who remains expressionless and still and does nothing but blink (that’s when you know you’ve really made it - when you don’t have to do anything in a commercial but collect residuals.)  As the camera zooms in for a close up, there is a voice over from his deceased father, Earl Woods,  “Tiger, I am more prone to be inquisitive, to promote discussion.  I want to find out what your thinking was. I want to find out what your feelings are. And, did you learn anything?”  Then the ad cuts to the Nike symbol and ends.
Deep or just plain creepy?  All I kept thinking was, “huh?”  Why?  What was the purpose?  Well, even though it is quite obvious that Nike wants everyone to talk about the ad.  (Unfortunately I am included in that pool now.) Is it really going to kick up Nike sales?  I’m just saying…

See for yourself:  http://www.youtube.com/watch?v=sIYejgkqd0o

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