Tiger Woods is front and center, yet again, only this time in an ad for Nike.
I have not written about Tiger Woods due to the overhype of it all and wanted to avoid more free press for Mr. Woods. But when I came across Nike’s latest ad, I decided to write. The ad made me want to turn in my New Balance running shoes and go out and grab a pair of Nikes instead. (No, not really.)
The ad aired last night on ESPN and is a black and white close up on Tiger Woods, who remains expressionless and still and does nothing but blink (that’s when you know you’ve really made it - when you don’t have to do anything in a commercial but collect residuals.) As the camera zooms in for a close up, there is a voice over from his deceased father, Earl Woods, “Tiger, I am more prone to be inquisitive, to promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And, did you learn anything?” Then the ad cuts to the Nike symbol and ends.
Deep or just plain creepy? All I kept thinking was, “huh?” Why? What was the purpose? Well, even though it is quite obvious that Nike wants everyone to talk about the ad. (Unfortunately I am included in that pool now.) Is it really going to kick up Nike sales? I’m just saying…
See for yourself: http://www.youtube.com/watch?v=sIYejgkqd0o