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No Schmaltz Jason Alexander

by Mihal Levy

January 7, 2010 | 2:47 pm

Move over Valerie Bertinelli, there’s a Jew (I mean-new) spokesperson for Jenny Craig; Jason Alexander.

You don’t have to be the ex-wife of a rockstar to represent Jenny Craig.  In fact, you don’t even have to be female. 

Alexander, from former KFC spokesperson to Jenny Craig spokesperson, explained to People: “I’m trying not only to do it for myself but I’m encouraging other guys to come on board and say we can do this. If somebody goes, ‘Well, if George can do it, I can do it!’ – that’s great.”

Maybe Alexander will pave the way for other men to join Jenny Craig, although he is not the first male celebrity to endorse Jenny Craig.  Baron Davis of the LA Clippers has also endorsed the program.

For some reason, weight loss is most often seen as a female thing.  With shows like “The Biggest Loser” and now Alexander endorsing a mostly female program, more men are coming forward with their own weight loss plans and goals.  Weight loss is genderless.

Unlike Bertinelli, however, Alexander doesn’t promise to show off his new body in a bikini…but maybe Costanza will?

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