For the last six years, the Women's International Zionist Organization has run a campaign named "Mark of Shame" that calls out TV and print advertisements that are sexist or derogatory towards women. The WIZO brings together a jury of Knesset members, professionals, feminists, intellectuals, and activists to select a list of the ten worst ads of the year.
At an event held in Tel Aviv earlier this month, director of the Mark of Shame campaign Sharon Cherkesky stated that pornographic representations of women are no longer considered a fringe phenomenon, but have penetrated into the heart of the mainstream. Speeches were given by MK Michal Rozen and WIZO's Michal Halpert. Which advertisement was declared the "winner"? Israel Social TV reports: