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One Israeli creation for the weekend

by Noga Gur-Arieh

May 23, 2014 | 11:13 am

Max Brenner/ Wikipedia.

This week, I would like to present to you Israel’s sweetest invention: Max Brenner!


The chocolate store chain has now stores in the USA, Australia, the Philippines, Singapore, but it all started with a small store in Ra’anana, Israel (my hometown.) Inn 1996, Max Fichtman and Oded Brenner started operating a small shop, selling handmade out of the ordinary chocolates in all kinds and flavors. Brenner said he came to see chocolate as “an emotional product that should be experienced through all senses,” and this was probably what made Max Brenner (a combination of the founders’ names) to such a success.


By 1999, Fichtman and Brenner had opened ten chocolate shops. Later, Brenner bought out his partner and embraced the Chocolate by the Bald Man concept, adopting the nickname Max. In 2001, the chain became part of the Strauss Group, Israel's second-largest food and beverage company. Since then, Max Brenner has become a second name to “chocolate culture,” operating a chain of stores and “chocolate bars” that has taken chocolate to the next level. Feel free to locate the nearest Max Brenner store/ cafe'/ bar, or ask your Israeli friends to send you a sample of some high-quality chocolate! Oh, and don’t worry – it’s Kosher.

Watch the videos and let me know what you think! Are you in for a bite? You can follow Israelife on Facebook here

 

Read an interview with Oded (Max) Brenner

 

What can you find at a Max Brenner cafe'/ chocolate bar?

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ABOUT THE AUTHOR

My name is Noga Gur-Arieh, and I’m an Israeli Journalist, currently studying for my B.A degree in Media and Political Science, at Tel Aviv University.

I am very socially...

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