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Jewish Journal

One Israeli creation for the weekend

by Noga Gur-Arieh

February 7, 2014 | 12:30 pm

A tasty pile of Bamba/ Wikipedia.

This weekend, I would like to present to you the most Israeli taste there is – Bamba!

Bamba is a peanut butter flavored snack, unlike anything you’ve ever tasted before. There are many types and kinds of that snack, but the original Bamba is manufactured by the Osem corporation in Holon, Israel and being marketed from there to all parts of Israel (and to selected delis and marketplaces in the U.S, as well.) 


Bamba is one of the leading snack foods produced and sold in Israel. It has been marketed since 1964, with no decline in sales. Bamba is made from peanut butter-flavored puffed corn and for those of us who tend to watch what we eat, it is important to know that it contains no cholesterol, preservatives or food coloring, and is enriched with several vitamins. Nevertheless it contains high amounts of fat and salt. It has 544 calories per 100 grams, and is being sold in 30 gram and 80 gram packages. Bamba's catchphrase is "Ein Kmo Bamba" (There's nothing like Bamba.) It's signiture mark is Bamba's Baby. 

 

Bamba commercial from the early 90's

 

Bamba commercial starring Israeli actor and TV personality, Ofer Shechter

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