Jewish Journal

One Israeli Creation for the Weekend

by Noga Gur-Arieh

May 10, 2013 | 12:19 pm

Mor and Gani. Founders of MUTRAH.

MUTRAH is a young jewelry label, which blends contemporary jewelry design with a distinctive touch of bohemian chic. Inspired by the tribal African culture and ancient Egyptian jewelry. MUTRAH jewelry is all hand-made, created from industrial mechanical brass, colorful neon dyed strings and leather, which are carefully crafted with great attention to detail and quality. MUTRAH is based in Israel, but is also providing jewelry to stores in Japan, Finland, Panama, England, Italy and New York.

The label worked with ARDC (African Refugee Development Center,) and donates a share of its profits to the organization. Nowadays, MUTRAH employs people with disabilities, allowing them to make a proper living. An even more inspiring fact about MUTRAH is that it was founded only a year ago, by two 21-year-old inspiring Israeli designers who have worked their way to the top! The young founders are Mor Aldaag and Gani Bar-Lev. They come from the world of fine art and spent several years studying traditional art forms in Thelma Yellin School of Arts, before starting their path as jewelry designers.

"We founded MUTRAH without any commercial pretensions or great expectations. As a matter of fact, it all started with a hobby of two good friends." Says Mor to Israelife. "Gani and I met in high school, and became good friends. The love that we both share to art and design led us to spend a lot of time together, create together, and start small projects, which one of them eventually became MUTRAH ("nut" of a bolt, in Yiddish.) We started by making jewelry for ourselves and for our friends. A short while later, we started receiving phone calls from other girls who saw the jewelry and wanted a piece or two for themselves. Surprisingly, we were also approached by a clothing store manager who saw our work and wanted to sell it, and from there, things just happened and MUTRAH was turned into an international business."

Visit MUTRAH's website: http://www.mutrah.com/

Here are a few examples from MUTRAH's 2013 collections:








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My name is Noga Gur-Arieh, and I’m an Israeli Journalist, currently studying for my B.A degree in Media and Political Science, at Tel Aviv University.

I am very socially...

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