September 13, 2011
For business or pleasure, hotels rolling out red carpets
The emergence of Israel on the global high-tech stage as a “start-up nation,” combined with the growing number of international business and Jewish organizational events held in Jerusalem and Tel Aviv, has spurred a slew of major hotels to invest in upgrading their various services to discerning executives who endeavor to mix business with pleasure.
“The growth of social media, which includes business- and travel-oriented forums, has allowed our staff to engage with people who are planning business trips to Jerusalem and other points in Israel, offering them the opportunity to take advantage of the hotel’s varied services, many of which are tailored to the business tourist,” said Ilan Brenner, the Inbal Jerusalem Hotel’s executive assistant manager of sales and marketing.
The five-star hotel has regularly played host to a variety of business and organizational conferences in its various halls, including El Al, Hadassah and the Jewish Agency for Israel.
“As there are several types of business travelers — ranging from the high-powered executive who seeks a luxurious WiFi-equipped suite with a terrace that overlooks the Old City of Jerusalem, to a salesperson who might want to conduct a private meeting with a colleague in our rooftop Executive Lounge — we can provide a variety of settings based on need and budget,” Brenner said.
In metro Tel Aviv, where the Tel Aviv Stock Exchange and many of the nation’s top corporations are located, a number of the city’s finest hotels regularly cater to a business clientele. However, several hotels have tweaked their interior design concepts and external marketing agendas to discourage “family tourism” and focus almost exclusively on luring upscale business travelers.
The posh Crowne Plaza Tel Aviv City Center Hotel, which has been built into the prodigious Azrieli Towers business, shopping and entertainment complex, prides itself on being a concept facility.
“We like to think of ourselves as a leader in the development of the business tourist concept,” said Michael Plesz, general manager of the Crowne Plaza Tel Aviv City Center Hotel. “Nearly 60 percent of our customers are business people, 85 percent of whom come from overseas, including, of course, North America. The upbeat design of our public areas and rooms enhances the notion of a place where one can find the right atmosphere to do business and rest between meetings.”
In addition, metro Tel Aviv’s renowned beach, bar and restaurant scene is a magnet for business tourists.
Want to know more about who offers the most enticing business and relaxation combination packages? We’ve compiled an abridged list of hotels that offer myriad business services and pampering perks:
Inbal Jerusalem Hotel
There are dozens of beautiful suites, executive or deluxe rooms to choose from in this venerable facility. The intimate Executive Lounge features a computer station, a variety of newspapers and magazines, light meals and snacks. In order to keep the lounge as an exclusive benefit, its use is restricted to guest staying in suites, executive or deluxe rooms. There is also a 24/7 business center featuring a variety of services upon request. There are special corporate rates available to companies that commit themselves to a minimal annual turnover.
Many local and foreign business people use the spa and health club in their after-hours down time to work off the daily stress and reinvigorate body and soul. The hotel also offers all guests free tickets to local cultural attractions.
For more information, visit inbalhotel.com.
David Citadel Hotel
The Executive Lounge, located high above the city, offers a majestic view of the Old City and provides a perfect setting for business people who wish to mingle, nosh or conduct one-on-one meetings. The hotel also offers a wide range of rooms that cater to the various needs of business travelers. Special arrangements can be made for private spa treatments in guest rooms or in the hotel’s new spa and health club downstairs. Private concierge service is also available for VIPs, which includes arranging special transportation to local events and cultural attractions. Private tour guides can also be arranged. The hotel plays host to a variety of business functions in its adjustable meeting rooms and halls. The David Citadel complex also boasts the critically acclaimed Scala Chef Kitchen & Bar as well as the rooftop Mamilla Café. For more information, visit thedavidcitadel.com.
Sheraton Tel Aviv Hotel & Towers
The entire third floor has been reconfigured to meet the needs of business guests with a new business center, 12 newly designed guest rooms and meeting areas. The new guest rooms feature a work desk, ergonomic chair, WiFi and landline connectivity, flatscreen TVs, Nespresso machines, step-out balconies and soundproof windows that overlook the sea. In addition, all the new rooms feature a stall shower instead of a bathtub. “This is a new market trend, especially amongst the business travel community,” general manager Jean-Louis Ripoche said. “Most of our business guests are too busy to use a tub, or they are just not interested in it.”
The meeting rooms are complemented by a modular, multifunctional hall divisible by means of soundproof movable partitions, each with its own audiovisual equipment — LCD projectors, screens, bulletin boards — and coffee-break stations.
For more information, visit sheratontelaviv.com.
David InterContinental Tel Aviv Hotel
The David InterContinental Tel Aviv Hotel offers two new highly stylized business lounges — the Executive Lounge on the third floor and the Club InterContinental on the 24th floor. In addition, the redesigned Club InterContinental Lounge offers greater food diversity, improved décor and enhanced services. Both lounges offer WiFi and business services, including copier, printer and fax. The Club InterContinental Tel Aviv offers private check-in and check-out services as well as private concierge services with activities designed to match busy schedules, including the handling of itineraries and access to restaurants and shows at the last minute. The newly renovated Aubergine restaurant offers a business lunch specializing in Mediterranean delicacies infusing local cuisine with an international flair. The David InterContinental Tel Aviv offers a full-service spa and fitness center, as well as a ritzy sports and cigar bar called Inca.
For more information, visit intercontinental.com.