Go Big in Tel-Aviv
European low-cost airline Easy Jet is launching an aggressive marketing campaign in London, aimed to promoting tourism in Tel-Aviv, in cooperation with Israel's Tourism Minister. The campaign, under the banner “Go Big in Tel-Aviv,” is aimed at young people and couples without children. The campaign will include billboard advertising, ads in leading websites and newspapers, ads on taxicabs and more.
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First ever Bethlehem Marathon
Last Sunday, hundreds of athletes took part in Bethlehem's first ever marathon. The race began at 8 AM, as 500 runners, Palestinians and foreigners, ran for the win in freezing cold. The winner of the full marathon was Abdel Nasser Awajme, a Palestinian from Jericho.
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Reorientation in Sakhnin
World-renowned artists will open “Re Orientation,” the international Mediterranean Biennale, in the Israeli- Arab city of Sakhnin. This will be the first time the international biennale will be held in an Israeli-Arab city. The exhibit, which will be presented on May 13, is aimed to promote dialogue while addressing questions of identity, place, time and individuality.
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Israel.com for sale
Florida resident Jean-Noel Frydman originally acquired the URL www.israel.com in 1994, in order to “to protect” the name from falling into the hands of someone who “might promote the wrong ideas.” Now, he decided to sell this valuable asset, which is expected to make him 1 million dollars richer. Any buyers?
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White Water- a New Energy Pioneer
WhiteWater Technologies, an Israeli company that produces a system for network water management, has been named one of the 10 New Energy Pioneer worldwide for 2013 by Bloomberg New Energy Finance.
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Connecting to Judaism through music
AMI ( Artists and Musicians for Israel,) is a project founded by musician and educator Yehudah Katz, with the mission to strengthen Jewish identity among young adults ages 13-18 through music and art. An anonymous donation made to the organization, led to the opening of a new Young Artists Fellowship, which helps young artists develop their skills and express their art and music through a Jewish lens, and also providing them the opportunities to enter and stay in the industry.