Jewish Journal


June 28, 2013

The ‘Na Nach’, Israel’s notorious party Jews, come out hard for White Night



Na Nach members party in the happy tradition of the late Rebbe Nachman

Thousands of Israelis, foreigners and stoked-as-hell Birthright kids swarmed Rothschild Boulevard last night for the 10th anniversary of Tel Aviv's "White Night," a non-religious holiday that celebrates UNESCO's designation of Tel Aviv as a world-heritage site — though the masses couldn't have given less of a crap about their official reason for stumbling around the city until dawn.

"What is White Night?" I asked one dude with dreadlocks who was trying to mount a historical statue along Rothschild's teaming ramblas. His answer was similar to dozens of others I got through the night: "We just want every fun!" he yelled into the treetops.

The crowd was thick and alive — full of seasoned ravers, more casual clubbers, Israeli dudes looking for chicks and tourists looking for drugs.

But the guest of honor, without a doubt, was Israel's most notorious group of Hasidic party Jews: The "Na Nach," or the crazed and confusing followers of Rabbi Nachman of Breslov.

They're famous for driving their big white creeper van around Tel Aviv, Jerusalem and Tsfat (otherwise known as Jerusalem on psychedelics), braking it inconveniently in the middle of an intersection and jumping out to dance on the roof and blast electro remixes of traditional Jewish songs. Their philosophy, from what I've gathered, is that happiness is the ultimate salvation and that singing, dancing and otherwise going completely nuts can bring them closer to God. I had first encountered a mob of them on Purim, Israel's version of Halloween, when we engaged in a sweaty dance-off at a small club along Rothschild. Like most foreigners after their initial run-in with the Na Nach — who look just like the Hasids of storybooks, with woven skullcaps and two long ringlets sticking out — I assumed I was having my first Holy Land hallucination and dismissed it the next morning as some poor kid's bar mitzvah gone cray.

The people of White Night, their eyes shining with booze and uppers, looked similarly incredulous. They climbed onto street signs and each other's shoulders to get a better view of the writhing Na Nach, led by a Hasid blowing into a shofar (a sheep's horn traditionally used on Rash HaShanah) and calling himself "DJ Give Tzedakah" (the Hebrew word for charity). One drunkard even tried to climb up onto the van to dance with DJ Give Tzedakah, but a few Na Nach on the ground quickly cut in, like bouncers at a Rihanna concert.

"They don't know what they are doing," said a Na Nach member of the street revelers. "But we pull them to us." 

Another standerby told me he was sure the Na Nach, like many others on Rothschild that night, were all on LSD. "Their way of life is to be happy," he said. "And to be happy you do drugs."

Back in summer 2011, the Jewish Daily Forward called this new generation of religious sinners "Israel’s hottest new Hasidic sect":

They are known as the Na Nach — a recently emerged subgroup of the 200-year-old Breslover Hasidic sect. Like other Breslover Hasidim, they follow the teachings of Rebbe Nachman of Breslov, a kabbalist mystic who lived 200 years ago in what is today Ukraine. More established Breslov groups were once seen as an eccentric, vaguely countercultural element in the Orthodox world. But members of the Na Nach sect now stand out as the new radicals, as the older tradition of Nachman study assumes a newfound respectability within the ultra-Orthodox world.

“[Na Nach] are seen as sort of an embarrassment in Israeli society, and held up as a circus sideshow,” said Shaul Magid, a professor of Jewish studies at Indiana University and an expert on Hasidism.

But they're also becoming somewhat of a beloved local party trick in Tel Aviv — because in the end, it's hard to hate a bunch of bouncy, smiley Jews on acid.

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