April 4, 2008
Recycling on the fashion runway
Israeli designers make eco fashionable
(Page 2 - Previous Page)"I grew up on a farm in England, in an eco-household, so it's an issue that has always been close to my heart," O'Hana said. "I was amazed that no organic baby clothes were available here -- especially since the use of chemicals and dyes is even more worrying for babies' skin," she said.
Yet, while O'Hana and other eco-fashion designers in Israel claim that things are slowly improving and awareness of the environment is increasing, there is still a long path to travel, and it remains to be seen whether or not the eco-fashion trend is a passing fad or is here to stay.
"People don't take their bottles to be recycled here as much as they do abroad," Neutra said. "They don't care about this issue as much, and it's not a way of life, but hopefully it will start to become part of the consciousness over time."
Other designers are more pessimistic. They point out that Israel has other wars to wage. Until less money has to be allocated to defense, money for environmental issues -- eco-fashion included -- will be taking a back seat. It's hard to argue with that logic, but there is be no doubt that for now, eco-fashion in Israel is a burgeoning industry with much promise.
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